The official account of Luton Town Football Club.
Luton Town Football Club is a verified Sports brand based in United Kingdom, with 406K followers on Instagram. Luton Town Football Club has shared 12,462 posts to date, currently around 23 posts a week. Posts average 949 likes and 10 comments, an engagement rate of 0.24%.
Lutontown shows up in the InstME index as a Sports account, 406K followers, 12,462 posts.
For Sports accounts with 100K–1M followers, Lutontown's 0.24% engagement rate is in the bottom quarter (median: 1.48%), a read from 319 accounts in the InstME index.
At one comment per 93 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Lutontown has kept to about 23 posts per week, more than one per day.
Lutontown follows only 249 accounts while being followed by 406K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400–$2,600
Based on 406K followers and a 0.24% engagement rate, a single sponsored post by Lutontown is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Lutontown | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.48% |
| Average likes | 949 | 4,134 |
| Average comments | 10 | 59 |
| Posts per week | 22.93 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lutontown | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.72% |
| Average likes | 949 | 1,651 |
| Average comments | 10 | 45 |
| Posts per week | 22.93 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Luton Town Football Club is a verified sports brand based in United Kingdom on Instagram, with 406K followers.
Luton Town Football Club posts on Instagram as @lutontown.
Luton Town Football Club has 405,977 followers on Instagram (406K) as of Sep 9, 2026.
Luton Town Football Club's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Luton Town Football Club average 949 likes and 10 comments.
Luton Town Football Club posts about 23 times per week on average.
Luton Town Football Club is registered as a business account on Instagram and is verified.
Luton Town Football Club is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 12,462 posts.
Avg Comments
10
Engagement
2.26%
Luton Town Football Club's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Luton Town Football Club carries the blue verified badge on Instagram.
A sponsored post from Luton Town Football Club is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
