Official Instagram account of Sky Super Rugby Aupiki & the New Zealand teams in DHL Super Rugby Pacific.
Followers
307.9K
Following
442
Total Posts
Engagement Rate
0.07%
Avg Likes
210
Avg Comments
Reaching 307.9K followers on Instagram, Super Rugby NZ is a verified Sports creator based in New Zealand. Super Rugby NZ has shared 8,132 posts to date, currently around 84 posts a week. Engagement runs at 0.07%, or about 210 likes and 5 comments per post.
Tracked in the InstME index, Superrugbynz is a Sports account with 307.9K followers and a back catalogue of 8,132 posts.
Against 319 Sports accounts with 100K–1M followers in the InstME index, Superrugbynz's 0.07% engagement rate lands in the bottom quarter (median: 1.48%).
At one comment per 41 likes, the ratio points to a healthy amount of conversation.
Video posts from Superrugbynz average 10.6K views.
In recent weeks Superrugbynz has kept to about 84 posts per week, more than one per day.
Superrugbynz keeps its following list short (442) relative to 307.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,000
Based on 307.9K followers and a 0.07% engagement rate, a single sponsored post by Superrugbynz is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Superrugbynz | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.48% |
| Average likes | 210 | 4,134 |
| Average comments | 5 | 59 |
| Posts per week | 84 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Super Rugby NZ is a verified sports creator based in New Zealand on Instagram, with 307.9K followers.
Super Rugby NZ posts on Instagram as @superrugbynz.
Super Rugby NZ has 307,908 followers on Instagram (307.9K) as of Jul 10, 2026.
Super Rugby NZ's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Super Rugby NZ average 210 likes and 5 comments.
Super Rugby NZ posts about 84 times per week on average.
Super Rugby NZ is registered as a creator account on Instagram and is verified.
Super Rugby NZ is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 8,132 posts.
Super Rugby NZ's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
8,132
5
Avg Views
10,552
Posts / Week
84
Growth Score
1.4 / 100
Engagement
6.53%
Yes. Super Rugby NZ carries the blue verified badge on Instagram.
A sponsored post from Super Rugby NZ is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
