The official Instagram account of New Zealand Rugby. Inspiring and unifying all of rugby to be the best it can be 🏉
Followers
141.6K
Following
652
Total Posts
Engagement Rate
1.04%
Avg Likes
1,458
Avg Comments
On Instagram, New Zealand Rugby is a verified Sports brand based in New Zealand with an audience of 141.6K. New Zealand Rugby has shared 2,673 posts to date, currently around 17 posts a week. Typical posts draw 1,458 likes and 10 comments, putting engagement at 1.04%.
Nzrugbyofficial's Instagram presence spans 2,673 posts and 141.6K followers, profiling it as a Sports account.
Nzrugbyofficial has an engagement rate of 1.04%, which is below the median of 1.48% for Sports accounts with 100K–1M followers, based on 319 accounts in the InstME index.
At one comment per 142 likes, the ratio points to an audience that mostly engages through likes.
Each video from Nzrugbyofficial averages 59.3K views, near 42% of its followers.
Nzrugbyofficial currently publishes about 17 posts per week, more than one per day.
Nzrugbyofficial follows only 652 accounts while being followed by 141.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$520–$960
Based on 141.6K followers and a 1.04% engagement rate, a single sponsored post by Nzrugbyofficial is worth an estimated $520–$960. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Nzrugbyofficial | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 1.48% |
| Average likes | 1,458 | 4,134 |
| Average comments | 10 | 59 |
| Posts per week | 16.62 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
New Zealand Rugby is a verified sports brand based in New Zealand on Instagram, with 141.6K followers.
New Zealand Rugby posts on Instagram as @nzrugbyofficial.
New Zealand Rugby has 141,556 followers on Instagram (141.6K) as of Jul 15, 2026.
New Zealand Rugby's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is below the median of 1.48% for Sports accounts with 100K–1M followers in the InstME index.
Posts by New Zealand Rugby average 1,458 likes and 10 comments.
New Zealand Rugby posts about 17 times per week on average.
New Zealand Rugby is registered as a business account on Instagram and is verified.
New Zealand Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,673 posts.
New Zealand Rugby's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,673
10
Avg Views
59,308
Posts / Week
16.62
Growth Score
20.8 / 100
Engagement
0.07%
Yes. New Zealand Rugby carries the blue verified badge on Instagram.
A sponsored post from New Zealand Rugby is estimated at $520 to $960. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
