STORYMUM ✨ Mode • Beauté • Skincare • Lifestyle 📍 South of France 💌 Collabs & PR : ↓ Shop my looks
Outreach This Creator For FreeReaching 153.7K followers on Instagram, STORYMUM |THE NEW 40 + is a Lifestyle creator based in France. The account posts mainly around lifestyle and beauty topics. The account has published 49 posts, currently around 2 posts a week. Typical posts draw 5,622 likes and 240 comments, putting engagement at 3.81%.
With 153.7K followers across 49 posts, Storymum is one of the Lifestyle accounts tracked in the InstME index.
Against 826 Lifestyle accounts with 100K–1M followers in the InstME index, Storymum's 3.81% engagement rate lands above the median of 2.99%.
The audience comments once per 23 likes on average, a healthy amount of conversation.
Storymum's recent cadence works out to about 2 posts per week.
Storymum keeps its following list short (1,049) relative to 153.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,800
Based on 153.7K followers and a 3.81% engagement rate, a single sponsored post by Storymum is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Beauty
| Metric | Storymum | Cohort median |
|---|---|---|
| Engagement rate | 3.81% | 2.99% |
| Average likes | 5,622 | 7,188 |
| Average comments | 240 | 111 |
| Posts per week | 2.05 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Storymum | Cohort median |
|---|---|---|
| Engagement rate | 3.81% | 0.97% |
| Average likes | 5,622 | 2,217 |
| Average comments | 240 | 47 |
| Posts per week | 2.05 | 1.37 |
Median values from 535 accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
STORYMUM |THE NEW 40 + is a lifestyle creator based in France on Instagram, with 153.7K followers.
STORYMUM |THE NEW 40 + posts on Instagram as @storymum.
STORYMUM |THE NEW 40 + has 153,693 followers on Instagram (153.7K) as of Sep 15, 2026.
STORYMUM |THE NEW 40 +'s engagement rate is 3.81%, calculated from average likes and comments per post relative to followers. That is above the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by STORYMUM |THE NEW 40 + average 5,622 likes and 240 comments.
STORYMUM |THE NEW 40 + posts about 2 times per week on average.
STORYMUM |THE NEW 40 + is registered as a creator account on Instagram.
STORYMUM |THE NEW 40 + is categorized as a lifestyle and beauty account in the InstME index, based on the profile's bio and Instagram category across 49 posts.
Total Posts
49
Avg Comments
240
Engagement
0%
STORYMUM |THE NEW 40 +'s profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from STORYMUM |THE NEW 40 + is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
