Legendary since 1865. Tag #ItsAStetson or @stetsonusa to be featured.
Followers
418K
Following
991
Total Posts
Engagement Rate
0.91%
Avg Likes
3,772
Avg Comments
Stetson is a verified business account. The account has built 418K followers on Instagram. Stetson has shared 3,407 posts to date, currently around 6 posts a week. Posts average 3,772 likes and 36 comments, an engagement rate of 0.91%.
Stetsonusa has built an audience of 418K followers on Instagram over 3,407 posts as a business account.
Benchmarked against accounts with 100K–1M followers, the 0.91% engagement rate Stetsonusa posts is below the median.
Followers weigh in with a comment about every 106 likes, an audience that mostly engages through likes.
Posting frequency for Stetsonusa sits at about 6 posts per week.
On audience quality, Stetsonusa lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 991 others against 418K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,500–$2,700
Based on 418K followers and a 0.91% engagement rate, a single sponsored post by Stetsonusa is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Stetsonusa | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 1.25% |
| Average likes | 3,772 | 2,985 |
| Average comments | 36 | 73 |
| Posts per week | 5.63 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Stetson is a verified Instagram brand on Instagram, with 418K followers.
Stetson posts on Instagram as @stetsonusa.
Stetson has 417,951 followers on Instagram (418K) as of Jul 10, 2026.
Stetson's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers.
Posts by Stetson average 3,772 likes and 36 comments.
Stetson posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Stetson's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Stetson is registered as a business account on Instagram and is verified.
Yes. Stetson carries the blue verified badge on Instagram.
A sponsored post from Stetson is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,407
36
Posts / Week
5.63
Growth Score
18.2 / 100
ER Rank
45th
Engagement
0.73%
