Team Basketball. 5x NBA Champions. #GoSpursGo #PorVida
Followers
5.6M
Following
471
Total Posts
Engagement Rate
0.77%
Avg Likes
42,396
Avg Comments
San Antonio Spurs is a verified Sports brand on Instagram, tracked in the InstME index with 5.6M followers. The account has published 22,195 posts, currently around 10 posts a week. Posts average 42,396 likes and 426 comments, an engagement rate of 0.77%.
As a Sports account, Spurs reaches 5.6M followers on Instagram across 22,195 published posts.
Among 107 Sports accounts with over 1M followers in the InstME index, Spurs's 0.77% engagement rate comes in below the median of 1.05%.
The comment-to-like ratio works out to one comment per 99 likes, pointing to an audience that mostly engages through likes.
Lately Spurs has been publishing about 10 posts per week, more than one per day.
Audience-quality analysis puts Spurs at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 471 others against 5.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$20,000–$36,000
Based on 5.6M followers and a 0.77% engagement rate, a single sponsored post by Spurs is worth an estimated $20,000–$36,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Spurs | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.05% |
| Average likes | 42,396 | 29,326 |
| Average comments | 426 | 353 |
| Posts per week | 10.49 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
San Antonio Spurs is a verified sports brand on Instagram, with 5.6M followers.
San Antonio Spurs posts on Instagram as @spurs.
San Antonio Spurs has 5,581,669 followers on Instagram (5.6M) as of Apr 23, 2026.
San Antonio Spurs's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is below the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by San Antonio Spurs average 42,396 likes and 426 comments.
San Antonio Spurs posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of San Antonio Spurs's followers are low-quality or inactive, giving an audience-quality score of 100/100.
San Antonio Spurs is registered as a business account on Instagram and is verified.
San Antonio Spurs is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 22,195 posts.
22,195
426
Posts / Week
10.49
Growth Score
15.4 / 100
Audience Score
100 / 100
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
1.67%
Yes. San Antonio Spurs carries the blue verified badge on Instagram.
A sponsored post from San Antonio Spurs is estimated at $20,000 to $36,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
