The official Instagram of Major League Baseball.
Outreach This Creator For FreeFollowers
13.3M
Following
3.4K
Total Posts
Engagement Rate
0.28%
Avg Likes
36,430
Avg Comments
MLB ⚾ is a verified Sports brand based in United States. The account has built 13.3M followers on Instagram. To date MLB ⚾ has posted 65,413 times, currently around 79 posts a week. Typical posts draw 36,430 likes and 319 comments, putting engagement at 0.28%.
Mlb is a Sports account on Instagram with 13.3M followers and 65,413 published posts.
Benchmarked against 107 Sports accounts with over 1M followers, Mlb posts a 0.28% engagement rate that is in the bottom quarter (median: 1.05%).
The comment-to-like ratio works out to one comment per 114 likes, pointing to an audience that mostly engages through likes.
Lately Mlb has been publishing about 79 posts per week, more than one per day.
With 13.3M followers but only 3,431 accounts followed back, Mlb shows the ratio of a well-established account.
Estimated sponsored-post value
$47,000–$87,000
Based on 13.3M followers and a 0.28% engagement rate, a single sponsored post by Mlb is worth an estimated $47,000–$87,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Mlb | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.05% |
| Average likes | 36,430 | 29,326 |
| Average comments | 319 | 353 |
| Posts per week | 79.39 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mlb | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.81% |
| Average likes | 36,430 | 19,158 |
| Average comments | 319 | 344 |
| Posts per week | 79.39 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
MLB ⚾ is a verified sports brand based in United States on Instagram, with 13.3M followers.
MLB ⚾ posts on Instagram as @mlb.
MLB ⚾ has 13,343,345 followers on Instagram (13.3M) as of Jul 15, 2026.
MLB ⚾'s engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.05%) for Sports accounts with over 1M followers in the InstME index.
Posts by MLB ⚾ average 36,430 likes and 319 comments.
MLB ⚾ posts about 79 times per week on average.
MLB ⚾ is registered as a business account on Instagram and is verified.
MLB ⚾ is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 65,413 posts.
MLB ⚾'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
65,413
319
Posts / Week
79.39
Growth Score
5.6 / 100
Follower Ratio
3889.1×
Engagement
0%
Yes. MLB ⚾ carries the blue verified badge on Instagram.
A sponsored post from MLB ⚾ is estimated at $47,000 to $87,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
