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Followers
229.9K
Following
999
Total Posts
Engagement Rate
2.75%
Avg Likes
6,257
Avg Comments
On Instagram, Sports Direct is a verified Brand brand with an audience of 229.9K. To date Sports Direct has posted 5,869 times, currently less than one post a week. Typical posts draw 6,257 likes and 54 comments, putting engagement at 2.75%.
Sportsdirectuk's Instagram presence spans 5,869 posts and 229.9K followers, profiling it as a Brand account.
A typical post by Sportsdirectuk collects about 6,257 likes and 54 comments, roughly one interaction for every 36 followers.
The audience comments once per 116 likes on average, an audience that mostly engages through likes.
Sportsdirectuk currently publishes less than one post per week.
Sportsdirectuk follows only 999 accounts while being followed by 229.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200–$4,100
Based on 229.9K followers and a 2.75% engagement rate, a single sponsored post by Sportsdirectuk is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Sportsdirectuk | Cohort median |
|---|---|---|
| Engagement rate | 2.75% | 1.25% |
| Average likes | 6,257 | 2,985 |
| Average comments | 54 | 73 |
| Posts per week | 0.42 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sports Direct is a verified brand brand on Instagram, with 229.9K followers.
Sports Direct posts on Instagram as @sportsdirectuk.
Sports Direct has 229,882 followers on Instagram (229.9K) as of Jul 15, 2026.
Sports Direct's engagement rate is 2.75%, calculated from average likes and comments per post relative to followers.
Posts by Sports Direct average 6,257 likes and 54 comments.
Sports Direct posts less than once a week on average.
Sports Direct is registered as a business account on Instagram and is verified.
Sports Direct is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 5,869 posts.
Yes. Sports Direct carries the blue verified badge on Instagram.
5,869
54
Posts / Week
0.42
Growth Score
55 / 100
Follower Ratio
230.1×
Engagement
0.45%
A sponsored post from Sports Direct is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
