sportscotland is a Sports brand based in United Kingdom. The account has built 10.3K followers on Instagram. The account has published 1,989 posts, currently less than one post a week. Engagement runs at 1.28%, or about 130 likes and 1 comments per post.
Counting 10.3K followers and 1,989 posts, Sportscotland_ sits in the InstME index as a Sports account.
Compared with 736 other Sports accounts with 10K–100K followers in the InstME index, Sportscotland_'s 1.28% engagement rate is below the median of 2.56%.
The comment-to-like ratio works out to one comment per 225 likes, pointing to an audience that mostly engages through likes.
Sportscotland_ maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$46–$85
Based on 10.3K followers and a 1.28% engagement rate, a single sponsored post by Sportscotland_ is worth an estimated $46–$85. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Sportscotland_ | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 2.56% |
| Average likes | 130 | 781 |
| Average comments | 1 | 19 |
| Posts per week | 0.93 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sportscotland_ | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 0.84% |
| Average likes | 130 | 203 |
| Average comments | 1 | 11 |
| Posts per week | 0.93 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
sportscotland is a sports brand based in United Kingdom on Instagram, with 10.3K followers.
sportscotland posts on Instagram as @sportscotland_.
sportscotland has 10,251 followers on Instagram (10.3K) as of Aug 26, 2026.
sportscotland's engagement rate is 1.28%, calculated from average likes and comments per post relative to followers. That is below the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by sportscotland average 130 likes and 1 comments.
sportscotland posts less than once a week on average.
sportscotland is registered as a business account on Instagram.
Total Posts
1,989
Avg Comments
1
Engagement
2.95%
sportscotland is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,989 posts.
sportscotland's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from sportscotland is estimated at $46 to $85. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
