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Followers
142.4K
Following
36
Total Posts
Engagement Rate
0.13%
Avg Likes
178
Avg Comments
Scottish Government runs a verified business account account with 142.4K followers on Instagram. Scottish Government has shared 3,532 posts to date, currently around 8 posts a week. Engagement runs at 0.13%, or about 178 likes and 6 comments per post.
The business account Scotgov has posted 3,532 times on Instagram and drawn 142.4K followers.
Scotgov posts in the bottom 13% for its size: a 0.13% engagement rate against accounts with 100K–1M followers in the InstME index.
Followers weigh in with a comment about every 31 likes, a healthy amount of conversation.
Posting frequency for Scotgov sits at about 8 posts per week, more than one per day.
On audience quality, Scotgov lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 36 others against 142.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$500–$930
Based on 142.4K followers and a 0.13% engagement rate, a single sponsored post by Scotgov is worth an estimated $500–$930. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Scotgov | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 178 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 8.23 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Scottish Government is a verified Instagram brand on Instagram, with 142.4K followers.
Scottish Government posts on Instagram as @scotgov.
Scottish Government has 142,429 followers on Instagram (142.4K) as of Jul 15, 2026.
Scottish Government's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Scottish Government average 178 likes and 6 comments.
Scottish Government posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 10% of Scottish Government's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Scottish Government is registered as a business account on Instagram and is verified.
Yes. Scottish Government carries the blue verified badge on Instagram.
3,532
6
Posts / Week
8.23
Growth Score
2.6 / 100
ER Rank
13th
Engagement
4.01%
A sponsored post from Scottish Government is estimated at $500 to $930. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
