South House ๐ก is a verified Brand brand. The account has built 40.9K followers on Instagram. South House ๐ก has shared 1,100 posts to date, currently around 6 posts a week. Posts average 392 likes and 26 comments, an engagement rate of 1.02%.
The Brand account Southhousenyc has posted 1,100 times on Instagram and drawn 40.9K followers.
Each post from Southhousenyc averages 392 likes and 26 comments, or about one interaction per 98 followers.
Followers weigh in with a comment about every 15 likes, an unusually discussion-heavy audience.
Southhousenyc's videos draw about 26.6K views each, around 65% of its followers per post.
Lately Southhousenyc has been publishing about 6 posts per week.
The account follows just 2 others against 40.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$150โ$270
Based on 40.9K followers and a 1.02% engagement rate, a single sponsored post by Southhousenyc is worth an estimated $150โ$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Southhousenyc | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.45% |
| Average likes | 392 | 339 |
| Average comments | 26 | 18 |
| Posts per week | 6.49 | 0.52 |
Median values from 146,020 accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
South House ๐ก is a verified brand brand on Instagram, with 40.9K followers.
South House ๐ก posts on Instagram as @southhousenyc.
South House ๐ก has 40,922 followers on Instagram (40.9K) as of Jul 12, 2026.
South House ๐ก's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers.
Posts by South House ๐ก average 392 likes and 26 comments.
South House ๐ก posts about 6 times per week on average.
South House ๐ก is registered as a business account on Instagram and is verified.
South House ๐ก is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 1,100 posts.
Sister Brand to @southernyankee.us 7/18 CHI 7/18 BK 7/19 BK WC Watch Party 7/25 BOS 7/25 DC 7/31 BK 8/1 BK
Outreach This Creator For FreeTotal Posts
1,100
Avg Comments
26
3M
Engagement
0.49%
Yes. South House ๐ก carries the blue verified badge on Instagram.
A sponsored post from South House ๐ก is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
