Showcasing exceptional Southern design. ✨
Outreach This Creator For FreeReaching 277.5K followers on Instagram, Southern Home Magazine is a Home & DIY brand based in United States. To date Southern Home Magazine has posted 3,722 times, currently less than one post a week. Engagement runs at 1.48%, or about 4,042 likes and 58 comments per post.
On Instagram, Southernhomemag runs a Home & DIY account that has published 3,722 posts and gathered 277.5K followers.
Southernhomemag has an engagement rate of 1.48%, which is above the median of 0.63% for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
At one comment per 69 likes, the ratio points to an audience that mostly engages through likes.
Southernhomemag currently publishes less than one post per week.
Southernhomemag follows only 1,762 accounts while being followed by 277.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400–$2,700
Based on 277.5K followers and a 1.48% engagement rate, a single sponsored post by Southernhomemag is worth an estimated $1,400–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Southernhomemag | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 0.63% |
| Average likes | 4,042 | 1,415 |
| Average comments | 58 | 30 |
| Posts per week | 0.07 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Southernhomemag | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 0.57% |
| Average likes | 4,042 | 1,003 |
| Average comments | 58 | 26 |
| Posts per week | 0.07 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Southern Home Magazine is a home & diy brand based in United States on Instagram, with 277.5K followers.
Southern Home Magazine posts on Instagram as @southernhomemag.
Southern Home Magazine has 277,451 followers on Instagram (277.5K) as of Sep 13, 2026.
Southern Home Magazine's engagement rate is 1.48%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Southern Home Magazine average 4,042 likes and 58 comments.
Southern Home Magazine posts less than once a week on average.
Southern Home Magazine is registered as a business account on Instagram.
Southern Home Magazine is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,722 posts.
Avg Comments
58
Engagement
1.37%
Southern Home Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Southern Home Magazine is estimated at $1,400 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
