Making our home beautiful and cozy and helping you do the same. DIYs ~ home decor ~ recipes ~ cottage living ~ free resources ~ daily favorite finds.
Erin Sowell is a verified Home & DIY creator. The account has built 122.2K followers on Instagram. The account posts mainly around home & diy and lifestyle topics. Erin Sowell has shared 2,130 posts to date, currently around 8 posts a week. Engagement runs at 0.25%, or about 229 likes and 78 comments per post.
As a Home & DIY account, Southernhomeandliving reaches 122.2K followers on Instagram across 2,130 published posts.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Southernhomeandliving's 0.25% engagement rate comes in below the median of 0.63%.
Followers weigh in with a comment about every 3 likes, an unusually discussion-heavy audience.
Southernhomeandliving maintains a rhythm of about 8 posts per week, more than one per day.
The account follows just 1,155 others against 122.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$430–$790
Based on 122.2K followers and a 0.25% engagement rate, a single sponsored post by Southernhomeandliving is worth an estimated $430–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Southernhomeandliving | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.63% |
| Average likes | 229 | 1,415 |
| Average comments | 78 | 30 |
| Posts per week | 7.63 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 4, 2026
Erin Sowell is a verified home & diy creator on Instagram, with 122.2K followers.
Erin Sowell posts on Instagram as @southernhomeandliving.
Erin Sowell has 122,201 followers on Instagram (122.2K) as of Sep 4, 2026.
Erin Sowell's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Erin Sowell average 229 likes and 78 comments.
Erin Sowell posts about 8 times per week on average.
Erin Sowell is registered as a creator account on Instagram and is verified.
Erin Sowell is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,130 posts.
Yes. Erin Sowell carries the blue verified badge on Instagram.
Total Posts
2,130
Avg Comments
78
Engagement
0.19%
A sponsored post from Erin Sowell is estimated at $430 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
