Multi-award winning TV Presenter, Travel Writer & Disability advocate @rightsonflights T5 Paraplegic since 2003. Moving to Substack 👇🏻
Followers
125.5K
Following
3.3K
Total Posts
Engagement Rate
0.93%
Avg Likes
1,104
Avg Comments
Sophie Morgan is a verified Travel brand based in United States. The account has built 125.5K followers on Instagram. The account posts mainly around travel and pets topics. The account has published 2,144 posts, currently less than one post a week. Engagement runs at 0.93%, or about 1,104 likes and 66 comments per post.
Sophlmorg is a Travel account whose 2,144 posts have grown a following of 125.5K on Instagram.
Benchmarked against 977 Travel accounts with 100K–1M followers, Sophlmorg posts a 0.93% engagement rate that is in line with the median of 0.92%.
Followers weigh in with a comment about every 17 likes, an unusually discussion-heavy audience.
Video content from Sophlmorg draws about 396.4 views.
Recent posting activity averages less than one post per week.
Sophlmorg's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$440–$820
Based on 125.5K followers and a 0.93% engagement rate, a single sponsored post by Sophlmorg is worth an estimated $440–$820. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sophlmorg | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.92% |
| Average likes | 1,104 | 1,974 |
| Average comments | 66 | 53 |
| Posts per week | 0.07 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sophlmorg | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 0.75% |
| Average likes | 1,104 | 1,364 |
| Average comments | 66 | 45 |
| Posts per week | 0.07 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Sophie Morgan is a verified travel brand based in United States on Instagram, with 125.5K followers.
Sophie Morgan posts on Instagram as @sophlmorg.
Sophie Morgan has 125,525 followers on Instagram (125.5K) as of Mar 26, 2026.
Sophie Morgan's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Sophie Morgan average 1,104 likes and 66 comments.
Sophie Morgan posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Sophie Morgan's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sophie Morgan is registered as a business account on Instagram and is verified.
Sophie Morgan is categorized as a travel and pets account in the InstME index, based on the profile's bio and Instagram category across 2,144 posts.
2,144
66
Avg Views
396
Posts / Week
0.07
Growth Score
18.6 / 100
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Pets
Engagement
1.03%
Sophie Morgan's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sophie Morgan carries the blue verified badge on Instagram.
A sponsored post from Sophie Morgan is estimated at $440 to $820. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
