Followers
102.9K
Following
27
Total Posts
Engagement Rate
4.27%
Avg Likes
4,386
Avg Comments
Sony Pictures Television India runs a verified Home & DIY brand account based in India with 102.9K followers on Instagram. The account has published 3,644 posts, currently around 5 posts a week. Typical posts draw 4,386 likes and 13 comments, putting engagement at 4.27%.
Sonypicturestvindia is a Home & DIY account whose 3,644 posts have grown a following of 102.9K on Instagram.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Sonypicturestvindia's 4.27% engagement rate is in the top quarter (median: 0.63%).
Roughly one in 337 likes comes with a comment, an audience that mostly engages through likes.
On average Sonypicturestvindia's video content earns 90.7K views, roughly 88% of the follower base per post.
Posting frequency for Sonypicturestvindia sits at about 5 posts per week.
With 102.9K followers but only 27 accounts followed back, Sonypicturestvindia shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,700
Based on 102.9K followers and a 4.27% engagement rate, a single sponsored post by Sonypicturestvindia is worth an estimated $1,400–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Sonypicturestvindia | Cohort median |
|---|---|---|
| Engagement rate | 4.27% | 0.63% |
| Average likes | 4,386 | 1,415 |
| Average comments | 13 | 30 |
| Posts per week | 4.66 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sonypicturestvindia | Cohort median |
|---|---|---|
| Engagement rate | 4.27% | 1.49% |
| Average likes | 4,386 | 3,406 |
| Average comments | 13 | 60 |
| Posts per week | 4.66 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Sony Pictures Television India is a verified home & diy brand based in India on Instagram, with 102.9K followers.
Sony Pictures Television India posts on Instagram as @sonypicturestvindia.
Sony Pictures Television India has 102,902 followers on Instagram (102.9K) as of Jul 16, 2026.
Sony Pictures Television India's engagement rate is 4.27%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Sony Pictures Television India average 4,386 likes and 13 comments.
Sony Pictures Television India posts about 5 times per week on average.
Sony Pictures Television India is registered as a business account on Instagram and is verified.
Sony Pictures Television India is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,644 posts.
3,644
13
Avg Views
90,676
Posts / Week
4.66
Growth Score
85.4 / 100
Engagement
3.86%
Sony Pictures Television India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sony Pictures Television India carries the blue verified badge on Instagram.
A sponsored post from Sony Pictures Television India is estimated at $1,400 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
