It’s gonna be a bowl-tiful summer 🥣
Followers
52.1K
Following
2.7K
Total Posts
Engagement Rate
0.15%
Avg Likes
73
Avg Comments
Sonny's BBQ runs a verified Food brand account with 52.1K followers on Instagram. To date Sonny's BBQ has posted 2,698 times, currently around 2 posts a week. Typical posts draw 73 likes and 5 comments, putting engagement at 0.15%.
Sonnysbbq is a Food account on Instagram with 52.1K followers and 2,698 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Sonnysbbq's 0.15% engagement rate is in the bottom quarter (median: 0.75%).
One comment lands for every 14 likes, which reads as an unusually discussion-heavy audience.
Sonnysbbq's output runs to about one post per week.
On audience quality, Sonnysbbq lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$340
Based on 52.1K followers and a 0.15% engagement rate, a single sponsored post by Sonnysbbq is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sonnysbbq | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.75% |
| Average likes | 73 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 1.95 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 14, 2026
Sonny's BBQ is a verified food brand on Instagram, with 52.1K followers.
Sonny's BBQ posts on Instagram as @sonnysbbq.
Sonny's BBQ has 52,124 followers on Instagram (52.1K) as of Jul 14, 2026.
Sonny's BBQ's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Sonny's BBQ average 73 likes and 5 comments.
Sonny's BBQ posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of Sonny's BBQ's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Sonny's BBQ is registered as a business account on Instagram and is verified.
Sonny's BBQ is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,698 posts.
2,698
5
Posts / Week
1.95
Growth Score
3 / 100
ER Rank
7th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
154.4K
Engagement
1.49%
Yes. Sonny's BBQ carries the blue verified badge on Instagram.
A sponsored post from Sonny's BBQ is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
