by @emilydemelo Vegan & Cruelty Free 🐰 London based. Worldwide shipping SHOP our pH colouring changing lip oil ‘Midnight Magic’ 👇🏻
Outreach This Creator For FreeFollowers
8.8K
Following
1
Total Posts
Engagement Rate
1.95%
Avg Likes
154
Avg Comments
On Instagram, Soft Beauty is a Beauty brand based in United Kingdom with an audience of 8.8K. To date Soft Beauty has posted 312 times, currently less than one post a week. Engagement runs at 1.95%, or about 154 likes and 17 comments per post.
Softbeautyuk's Instagram presence spans 312 posts and 8.8K followers, profiling it as a Beauty account.
Softbeautyuk has an engagement rate of 1.95%, which is below the median of 3.02% for Beauty accounts with 1K–10K followers, based on 4,078 accounts in the InstME index.
Followers leave about one comment for every 9 likes, an unusually discussion-heavy audience.
Softbeautyuk's recent cadence works out to less than one post per week.
Softbeautyuk follows only 1 accounts while being followed by 8.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$60–$110
Based on 8.8K followers and a 1.95% engagement rate, a single sponsored post by Softbeautyuk is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Softbeautyuk | Cohort median |
|---|---|---|
| Engagement rate | 1.95% | 3.02% |
| Average likes | 154 | 79 |
| Average comments | 17 | 9 |
| Posts per week | 0.07 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Softbeautyuk | Cohort median |
|---|---|---|
| Engagement rate | 1.95% | 2.47% |
| Average likes | 154 | 51 |
| Average comments | 17 | 7 |
| Posts per week | 0.07 | 0.23 |
Median values from 112 Beauty accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Soft Beauty is a beauty brand based in United Kingdom on Instagram, with 8.8K followers.
Soft Beauty posts on Instagram as @softbeautyuk.
Soft Beauty has 8,776 followers on Instagram (8.8K) as of Apr 24, 2026.
Soft Beauty's engagement rate is 1.95%, calculated from average likes and comments per post relative to followers. That is below the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Soft Beauty average 154 likes and 17 comments.
Soft Beauty posts less than once a week on average.
Soft Beauty is registered as a business account on Instagram.
Soft Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 312 posts.
Soft Beauty's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
312
17
Posts / Week
0.07
Growth Score
39 / 100
Follower Ratio
8776.0×
Engagement
0.38%
A sponsored post from Soft Beauty is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
