Bespoke fashion, made just for you Designed in Nigeria 🇳🇬 • 5–8 working days • Nationwide & International delivery
Outreach This Creator For FreeFollowers
16.3K
Following
33
Total Posts
Engagement Rate
1.48%
Avg Likes
233
Avg Comments
SONOVO is a verified Fashion brand based in Nigeria. The account has built 16.3K followers on Instagram. SONOVO has shared 611 posts to date, currently less than one post a week. Posts average 233 likes and 9 comments, an engagement rate of 1.48%.
So_novo is a Fashion account on Instagram with 16.3K followers and 611 published posts.
Benchmarked against 7,395 Fashion accounts with 10K–100K followers, So_novo posts a 1.48% engagement rate that is above the median of 1.09%.
One comment lands for every 27 likes, which reads as a healthy amount of conversation.
At 26.4K average views (1.6× followers), So_novo's video posts consistently spread beyond the existing audience.
Posting frequency for So_novo sits at less than one post per week.
With 16.3K followers but only 33 accounts followed back, So_novo shows the ratio of a well-established account.
Estimated sponsored-post value
$85–$160
Based on 16.3K followers and a 1.48% engagement rate, a single sponsored post by So_novo is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | So_novo | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 1.09% |
| Average likes | 233 | 243 |
| Average comments | 9 | 19 |
| Posts per week | 0.29 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | So_novo | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 0.99% |
| Average likes | 233 | 254 |
| Average comments | 9 | 22 |
| Posts per week | 0.29 | 0.29 |
Median values from 203 Fashion accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 9, 2026
SONOVO is a verified fashion brand based in Nigeria on Instagram, with 16.3K followers.
SONOVO posts on Instagram as @so_novo.
SONOVO has 16,338 followers on Instagram (16.3K) as of Apr 9, 2026.
SONOVO's engagement rate is 1.48%, calculated from average likes and comments per post relative to followers. That is above the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by SONOVO average 233 likes and 9 comments.
SONOVO posts less than once a week on average.
SONOVO is registered as a business account on Instagram and is verified.
SONOVO is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 611 posts.
SONOVO's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
611
9
Avg Views
26,365
Posts / Week
0.29
Growth Score
29.6 / 100
40K
Engagement
4.32%
Yes. SONOVO carries the blue verified badge on Instagram.
A sponsored post from SONOVO is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
