ALL DAY & NORDIC-INFLUENCED DINNER | LUNCH | BREAKFAST | NATURAL WINE EV: 441 E 12TH ST BK: 26 PUTNAM AVE BAKERY: @smorbakery.nyc RESERVATIONS: @resy
Outreach This Creator For FreeSMØR is a Food creator. The account has built 13.7K followers on Instagram. SMØR has shared 213 posts to date, currently less than one post a week. Engagement runs at 0.36%, or about 45 likes and 4 comments per post.
Smornyc is a Food account whose 213 posts have grown a following of 13.7K on Instagram.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Smornyc posts a 0.36% engagement rate that is below the median of 0.75%.
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Smornyc maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$48–$89
Based on 13.7K followers and a 0.36% engagement rate, a single sponsored post by Smornyc is worth an estimated $48–$89. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Smornyc | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.75% |
| Average likes | 45 | 177 |
| Average comments | 4 | 10 |
| Posts per week | 0.8 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
SMØR is a food creator on Instagram, with 13.7K followers.
SMØR posts on Instagram as @smornyc.
SMØR has 13,699 followers on Instagram (13.7K) as of Jul 11, 2026.
SMØR's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by SMØR average 45 likes and 4 comments.
SMØR posts less than once a week on average.
SMØR is registered as a creator account on Instagram.
SMØR is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 213 posts.
Total Posts
213
Avg Comments
4
Engagement
0.28%
A sponsored post from SMØR is estimated at $48 to $89. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
