@smithsoniannpg
Explore Photography CreatorsWe tell the story of the U.S. by portraying the people who shape the nation’s history, development, and culture. Legal: s.si.edu/termsofuse
Followers
170.4K
Following
471
Total Posts
Engagement Rate
2.16%
Avg Likes
3,644
Avg Comments
National Portrait Gallery USA is a verified Photography brand based in United States, with 170.4K followers on Instagram. To date National Portrait Gallery USA has posted 2,705 times, currently less than one post a week. Engagement runs at 2.16%, or about 3,644 likes and 40 comments per post.
Smithsoniannpg's Instagram presence spans 2,705 posts and 170.4K followers, profiling it as a Photography account.
For Photography accounts with 100K–1M followers, Smithsoniannpg's 2.16% engagement rate is above the median of 1.23%, a read from 587 accounts in the InstME index.
The like-to-comment split is roughly 91 to one, indicating an audience that mostly engages through likes.
In recent weeks Smithsoniannpg has kept to less than one post per week.
Smithsoniannpg follows only 471 accounts while being followed by 170.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,400
Based on 170.4K followers and a 2.16% engagement rate, a single sponsored post by Smithsoniannpg is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Smithsoniannpg | Cohort median |
|---|---|---|
| Engagement rate | 2.16% | 1.23% |
| Average likes | 3,644 | 2,296 |
| Average comments | 40 | 54 |
| Posts per week | 0.18 | 0.33 |
Median values from 587 Photography accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smithsoniannpg | Cohort median |
|---|---|---|
| Engagement rate | 2.16% | 0.61% |
| Average likes | 3,644 | 1,304 |
| Average comments | 40 | 26 |
| Posts per week | 0.18 | 0.73 |
Median values from 68 Photography accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
National Portrait Gallery USA is a verified photography brand based in United States on Instagram, with 170.4K followers.
National Portrait Gallery USA posts on Instagram as @smithsoniannpg.
National Portrait Gallery USA has 170,432 followers on Instagram (170.4K) as of Jul 15, 2026.
National Portrait Gallery USA's engagement rate is 2.16%, calculated from average likes and comments per post relative to followers. That is above the median of 1.23% for Photography accounts with 100K–1M followers in the InstME index.
Posts by National Portrait Gallery USA average 3,644 likes and 40 comments.
National Portrait Gallery USA posts less than once a week on average.
National Portrait Gallery USA is registered as a business account on Instagram and is verified.
National Portrait Gallery USA is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 2,705 posts.
2,705
40
Posts / Week
0.18
Growth Score
43.2 / 100
Follower Ratio
361.9×
Engagement
0.84%
National Portrait Gallery USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Portrait Gallery USA carries the blue verified badge on Instagram.
A sponsored post from National Portrait Gallery USA is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
