💚 We're the world's biggest nature photography competition and touring exhibition, creating advocates for our planet at 🌍
Followers
287.9K
Following
1.4K
Total Posts
Engagement Rate
0.63%
Avg Likes
1,778
Avg Comments
On Instagram, Wildlife Photographer of the Year is a verified Photography brand based in United States with an audience of 287.9K. Content spans photography and pets. The account has published 5,511 posts, currently around 17 posts a week. Typical posts draw 1,778 likes and 26 comments, putting engagement at 0.63%.
Nhm_wpy's Instagram presence spans 5,511 posts and 287.9K followers, profiling it as a Photography account.
For Photography accounts with 100K–1M followers, Nhm_wpy's 0.63% engagement rate is below the median of 1.23%, a read from 587 accounts in the InstME index.
For roughly every 69 likes there is one comment, an audience that mostly engages through likes.
On average, Nhm_wpy's video content earns 332.4 views.
Nhm_wpy keeps a posting cadence of about 17 posts per week, more than one per day.
InstME's audience-quality checks score Nhm_wpy at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Nhm_wpy follows only 1,413 accounts while being followed by 287.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,000–$1,900
Based on 287.9K followers and a 0.63% engagement rate, a single sponsored post by Nhm_wpy is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nhm_wpy | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 1.23% |
| Average likes | 1,778 | 2,296 |
| Average comments | 26 | 54 |
| Posts per week | 16.81 | 0.33 |
Median values from 587 Photography accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nhm_wpy | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.61% |
| Average likes | 1,778 | 1,304 |
| Average comments | 26 | 26 |
| Posts per week | 16.81 | 0.73 |
Median values from 68 Photography accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Mar 26, 2026
Wildlife Photographer of the Year is a verified photography brand based in United States on Instagram, with 287.9K followers.
Wildlife Photographer of the Year posts on Instagram as @nhm_wpy.
Wildlife Photographer of the Year has 287,870 followers on Instagram (287.9K) as of Mar 26, 2026.
Wildlife Photographer of the Year's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is below the median of 1.23% for Photography accounts with 100K–1M followers in the InstME index.
Posts by Wildlife Photographer of the Year average 1,778 likes and 26 comments.
Wildlife Photographer of the Year posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 0% of Wildlife Photographer of the Year's followers are low-quality or inactive, giving an audience-quality score of 100/100.
5,511
26
Avg Views
332
Posts / Week
16.81
Growth Score
12.6 / 100
More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Pets
Engagement
9.26%
Wildlife Photographer of the Year is registered as a business account on Instagram and is verified.
Wildlife Photographer of the Year is categorized as a photography and pets account in the InstME index, based on the profile's bio and Instagram category across 5,511 posts.
Wildlife Photographer of the Year's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Wildlife Photographer of the Year carries the blue verified badge on Instagram.
A sponsored post from Wildlife Photographer of the Year is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
