North Texas and the 🌎 through the lens of The Dallas Morning News.
Followers
363.9K
Following
419
Total Posts
Engagement Rate
0.12%
Avg Likes
427
Avg Comments
On Instagram, The Dallas Morning News is a verified Photography brand based in United States with an audience of 363.9K. The account has published 6,658 posts, currently around 69 posts a week. Posts average 427 likes and 7 comments, an engagement rate of 0.12%.
Dallasnews's Instagram presence spans 6,658 posts and 363.9K followers, profiling it as a Photography account.
Dallasnews has an engagement rate of 0.12%, which is in the bottom quarter (median: 1.23%) for Photography accounts with 100K–1M followers, based on 587 accounts in the InstME index.
At one comment per 61 likes, the ratio points to an audience that mostly engages through likes.
Dallasnews keeps a posting cadence of about 69 posts per week, more than one per day.
Dallasnews follows only 419 accounts while being followed by 363.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,400
Based on 363.9K followers and a 0.12% engagement rate, a single sponsored post by Dallasnews is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Dallasnews | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.23% |
| Average likes | 427 | 2,296 |
| Average comments | 7 | 54 |
| Posts per week | 68.9 | 0.33 |
Median values from 587 Photography accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dallasnews | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.61% |
| Average likes | 427 | 1,304 |
| Average comments | 7 | 26 |
| Posts per week | 68.9 | 0.73 |
Median values from 68 Photography accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Dallas Morning News is a verified photography brand based in United States on Instagram, with 363.9K followers.
The Dallas Morning News posts on Instagram as @dallasnews.
The Dallas Morning News has 363,900 followers on Instagram (363.9K) as of Jul 15, 2026.
The Dallas Morning News's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.23%) for Photography accounts with 100K–1M followers in the InstME index.
Posts by The Dallas Morning News average 427 likes and 7 comments.
The Dallas Morning News posts about 69 times per week on average.
The Dallas Morning News is registered as a business account on Instagram and is verified.
The Dallas Morning News is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 6,658 posts.
6,658
7
Posts / Week
68.9
Growth Score
2.4 / 100
Follower Ratio
868.5×
Engagement
9.26%
The Dallas Morning News's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Dallas Morning News carries the blue verified badge on Instagram.
A sponsored post from The Dallas Morning News is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
