Two friends who talk about cars and many other things. @jonnycarpervert and @sniff_petrol chatting utter bobbins in 2 new podcasts every week #OTSOT
Outreach This Creator For FreeFollowers
21.5K
Following
100
Total Posts
Engagement Rate
1.93%
Avg Likes
403
Avg Comments
On Instagram, Smith and Sniff is a Podcast brand with an audience of 21.5K. The account has published 401 posts, currently around 5 posts a week. Typical posts draw 403 likes and 12 comments, putting engagement at 1.93%.
Smithandsniff shows up in the InstME index as a Podcast account, 21.5K followers, 401 posts.
A post from Smithandsniff usually lands 403 likes and 12 comments, near one interaction for every 52 followers.
The like-to-comment split is roughly 35 to one, indicating a healthy amount of conversation.
Smithandsniff's recent cadence works out to about 5 posts per week.
Smithandsniff follows only 100 accounts while being followed by 21.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150–$270
Based on 21.5K followers and a 1.93% engagement rate, a single sponsored post by Smithandsniff is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Podcast
| Metric | Smithandsniff | Cohort median |
|---|---|---|
| Engagement rate | 1.93% | 1.45% |
| Average likes | 403 | 339 |
| Average comments | 12 | 18 |
| Posts per week | 5.25 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Smith and Sniff is a podcast brand on Instagram, with 21.5K followers.
Smith and Sniff posts on Instagram as @smithandsniff.
Smith and Sniff has 21,488 followers on Instagram (21.5K) as of Jul 12, 2026.
Smith and Sniff's engagement rate is 1.93%, calculated from average likes and comments per post relative to followers.
Posts by Smith and Sniff average 403 likes and 12 comments.
Smith and Sniff posts about 5 times per week on average.
Smith and Sniff is registered as a business account on Instagram.
Smith and Sniff is categorized as a podcast account in the InstME index, based on the profile's bio and Instagram category across 401 posts.
A sponsored post from Smith and Sniff is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
401
12
Posts / Week
5.25
Growth Score
38.6 / 100
Follower Ratio
214.9×
560.8K
Engagement
4.38%
