New book, Boring Car Trivia 3, out now.
Outreach This Creator For FreeFollowers
27.3K
Following
406
Total Posts
Engagement Rate
4.16%
Avg Likes
1,101
Avg Comments
Richard Porter runs an Automotive creator account with 27.3K followers on Instagram. To date Richard Porter has posted 146 times, currently less than one post a week. Typical posts draw 1,101 likes and 35 comments, putting engagement at 4.16%.
Sniff_petrol is an Automotive account on Instagram with 27.3K followers and 146 published posts.
Benchmarked against 3,742 Automotive accounts with 10K–100K followers, Sniff_petrol posts a 4.16% engagement rate that is above the median of 1.3%.
Roughly one in 32 likes comes with a comment, a healthy amount of conversation.
Sniff_petrol's output runs to less than one post per week.
Estimated sponsored-post value
$380–$710
Based on 27.3K followers and a 4.16% engagement rate, a single sponsored post by Sniff_petrol is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Sniff_petrol | Cohort median |
|---|---|---|
| Engagement rate | 4.16% | 1.3% |
| Average likes | 1,101 | 330 |
| Average comments | 35 | 12 |
| Posts per week | 0.49 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Richard Porter is a automotive creator on Instagram, with 27.3K followers.
Richard Porter posts on Instagram as @sniff_petrol.
Richard Porter has 27,335 followers on Instagram (27.3K) as of Jul 16, 2026.
Richard Porter's engagement rate is 4.16%, calculated from average likes and comments per post relative to followers. That is above the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Richard Porter average 1,101 likes and 35 comments.
Richard Porter posts less than once a week on average.
Richard Porter is registered as a creator account on Instagram.
Richard Porter is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 146 posts.
A sponsored post from Richard Porter is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
146
35
Posts / Week
0.49
Growth Score
83.2 / 100
Follower Ratio
67.3×
Engagement
0.15%
