The official Instagram for Smirnoff Canada. Don’t share with those underage. Enjoy responsibly. Community Guidelines.
Followers
22.9K
Following
151
Total Posts
Engagement Rate
0.34%
Avg Likes
72
Avg Comments
Smirnoff Canada is a verified Wine/spirits brand based in Canada, with 22.9K followers on Instagram. Smirnoff Canada has shared 444 posts to date, currently less than one post a week. Engagement runs at 0.34%, or about 72 likes and 6 comments per post.
Smirnoffca operates a Wine/spirits account on Instagram, pairing 22.9K followers with 444 posts.
Smirnoffca earns a 0.34% engagement rate, in the bottom 26% across accounts with 10K–100K followers in the InstME index.
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
Smirnoffca keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Smirnoffca at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Smirnoffca keeps its following list short (151) relative to 22.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$80–$150
Based on 22.9K followers and a 0.34% engagement rate, a single sponsored post by Smirnoffca is worth an estimated $80–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Wine/spirits
| Metric | Smirnoffca | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.45% |
| Average likes | 72 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 0.41 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smirnoffca | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.18% |
| Average likes | 72 | 275 |
| Average comments | 6 | 19 |
| Posts per week | 0.41 | 0.61 |
Median values from 1,105 accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Smirnoff Canada is a verified wine/spirits brand based in Canada on Instagram, with 22.9K followers.
Smirnoff Canada posts on Instagram as @smirnoffca.
Smirnoff Canada has 22,870 followers on Instagram (22.9K) as of Jul 9, 2026.
Smirnoff Canada's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
Posts by Smirnoff Canada average 72 likes and 6 comments.
Smirnoff Canada posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Smirnoff Canada's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Smirnoff Canada is registered as a business account on Instagram and is verified.
Smirnoff Canada is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 444 posts.
444
6
Posts / Week
0.41
Growth Score
6.8 / 100
ER Rank
26th
Engagement
0.23%
Smirnoff Canada's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Smirnoff Canada carries the blue verified badge on Instagram.
A sponsored post from Smirnoff Canada is estimated at $80 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
