@
BrandBrand
We're not new here. The world's No.1 vodka. Tag #Smirnoff to be featured. Do not forward onto anyone under 18. Enjoy responsibly.
we.tl/t-3XgXcUXwwuAudience
Browse top profilesFollowers
16.4K
Following
101
Total Posts
Engagement & Performance
Engagement Rate
1.24%
Avg Likes
197
Avg Comments
What the numbers say about @smirnoff
With 16.4K followers across 21 posts, @smirnoff is one of the Brand accounts tracked in the InstME index.
A typical post by @smirnoff collects about 197 likes and 7 comments — roughly one interaction for every 80 followers.
Followers leave about one comment for every 29 likes — a healthy amount of conversation.
@smirnoff currently publishes about one post per week.
The account follows just 101 others against 16.4K followers — a ratio typical of established creators and brands.
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Data last updated: Jul 11, 2026
How @smirnoff's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @smirnoff: (197 avg likes + 7 avg comments) ÷ 16,388 followers × 100 ≈ 1.24%.
Frequently asked questions about @smirnoff
How many followers does @smirnoff have?
@smirnoff has 16,388 followers on Instagram (16.4K) as of Jul 11, 2026.
What is @smirnoff's engagement rate?
@smirnoff's engagement rate is 1.24%, calculated from average likes and comments per post relative to followers.
How many likes does @smirnoff average per post?
Posts by @smirnoff average 197 likes and 7 comments.
How often does @smirnoff post on Instagram?
@smirnoff posts about 2 times per week on average.
Is @smirnoff a business or creator account?
@smirnoff is registered as a business account on Instagram and is verified.
