We're not new here. The world's No.1 vodka. Tag to be featured. Do not forward onto anyone under 18. Enjoy responsibly.
Followers
16.4K
Following
101
Total Posts
Engagement Rate
1.24%
Avg Likes
197
Avg Comments
Smirnoff is a verified Brand brand, with 16.4K followers on Instagram. Smirnoff has shared 21 posts to date, currently around 2 posts a week. Engagement runs at 1.24%, or about 197 likes and 7 comments per post.
With 16.4K followers across 21 posts, Smirnoff is one of the Brand accounts tracked in the InstME index.
Posts by Smirnoff tend to gather 197 likes and 7 comments, about one interaction per 80 followers.
Followers leave about one comment for every 29 likes, a healthy amount of conversation.
Smirnoff's recent cadence works out to about one post per week.
Smirnoff keeps its following list short (101) relative to 16.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$71–$130
Based on 16.4K followers and a 1.24% engagement rate, a single sponsored post by Smirnoff is worth an estimated $71–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Smirnoff | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 1.45% |
| Average likes | 197 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 1.65 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Smirnoff is a verified brand brand on Instagram, with 16.4K followers.
Smirnoff has 16,388 followers on Instagram (16.4K) as of Jul 11, 2026.
Smirnoff's engagement rate is 1.24%, calculated from average likes and comments per post relative to followers.
Posts by Smirnoff average 197 likes and 7 comments.
Smirnoff posts about 2 times per week on average.
Smirnoff is registered as a business account on Instagram and is verified.
Smirnoff is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 21 posts.
Yes. Smirnoff carries the blue verified badge on Instagram.
A sponsored post from Smirnoff is estimated at $71 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
21
7
Posts / Week
1.65
Growth Score
24.8 / 100
Follower Ratio
162.3×
Engagement
0.45%
