Iconic Italian kitchen appliance brand. Tag us or use #AtHomeWithSmeg for a chance to be featured!
Followers
244.6K
Following
1.9K
Total Posts
Engagement Rate
0.38%
Avg Likes
914
Avg Comments
Smeg UK & Ireland runs a verified Food creator account with 244.6K followers on Instagram. Its posts sit across food and home & diy. The account has published 3,966 posts, currently around 6 posts a week. Typical posts draw 914 likes and 18 comments, putting engagement at 0.38%.
Counting 244.6K followers and 3,966 posts, Smeg_uk sits in the InstME index as a Food account.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Smeg_uk posts a 0.38% engagement rate that is below the median of 0.74%.
One comment lands for every 52 likes, which reads as a healthy amount of conversation.
Smeg_uk's output runs to about 6 posts per week.
With 244.6K followers but only 1,883 accounts followed back, Smeg_uk shows the ratio of a well-established account.
Estimated sponsored-post value
$860–$1,600
Based on 244.6K followers and a 0.38% engagement rate, a single sponsored post by Smeg_uk is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Smeg_uk | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.74% |
| Average likes | 914 | 1,665 |
| Average comments | 18 | 54 |
| Posts per week | 6.05 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Smeg UK & Ireland is a verified food creator on Instagram, with 244.6K followers.
Smeg UK & Ireland posts on Instagram as @smeg_uk.
Smeg UK & Ireland has 244,558 followers on Instagram (244.6K) as of Jul 11, 2026.
Smeg UK & Ireland's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Smeg UK & Ireland average 914 likes and 18 comments.
Smeg UK & Ireland posts about 6 times per week on average.
Smeg UK & Ireland is registered as a creator account on Instagram and is verified.
Smeg UK & Ireland is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,966 posts.
Yes. Smeg UK & Ireland carries the blue verified badge on Instagram.
3,966
18
Posts / Week
6.05
Growth Score
7.6 / 100
Follower Ratio
129.9×
Engagement
0.56%
A sponsored post from Smeg UK & Ireland is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
