Laura \\ Smart Southern Style is a verified Fashion creator, with 122.8K followers on Instagram. The account posts mainly around fashion and beauty topics. The account has published 2,227 posts, currently around 4 posts a week. Typical posts draw 36 likes and 62 comments, putting engagement at 0.08%.
With 122.8K followers across 2,227 posts, Smartsouthernstyle is one of the Fashion accounts tracked in the InstME index.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Smartsouthernstyle's 0.08% engagement rate lands in the bottom quarter (median: 0.86%).
Over recent weeks, Smartsouthernstyle has published about 4 posts per week.
Smartsouthernstyle keeps its following list short (728) relative to 122.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$430–$800
Based on 122.8K followers and a 0.08% engagement rate, a single sponsored post by Smartsouthernstyle is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Smartsouthernstyle | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.86% |
| Average likes | 36 | 1,969 |
| Average comments | 62 | 58 |
| Posts per week | 4.42 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Laura \\ Smart Southern Style is a verified fashion creator on Instagram, with 122.8K followers.
Laura \\ Smart Southern Style posts on Instagram as @smartsouthernstyle.
Laura \\ Smart Southern Style has 122,825 followers on Instagram (122.8K) as of Sep 6, 2026.
Laura \\ Smart Southern Style's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Laura \\ Smart Southern Style average 36 likes and 62 comments.
Laura \\ Smart Southern Style posts about 4 times per week on average.
Laura \\ Smart Southern Style is registered as a creator account on Instagram and is verified.
Affordable & Colorful Fashion over 40 Travel | Mom Life | Beauty Saved by Grace in CLT, NC 🏆 Clt Mag Best Influencer 💌
Total Posts
2,227
Avg Comments
62
Engagement
0%
Laura \\ Smart Southern Style is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 2,227 posts.
Yes. Laura \\ Smart Southern Style carries the blue verified badge on Instagram.
A sponsored post from Laura \\ Smart Southern Style is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
