Premium rides, unhinged content, travel & rental hacks.🫡 Rent premium cars. Worldwide.📍
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242.2K
Following
362
Total Posts
Engagement Rate
7.02%
Avg Likes
16,773
Avg Comments
On Instagram, Sixt is a verified Travel brand with an audience of 242.2K. Its posts sit across travel and automotive. The account has published 2,133 posts, currently around 3 posts a week. Posts average 16,773 likes and 239 comments, an engagement rate of 7.02%.
With 242.2K followers across 2,133 posts, Sixt is one of the Travel accounts tracked in the InstME index.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Sixt's 7.02% engagement rate lands in the top quarter (median: 0.92%).
Followers leave about one comment for every 70 likes, an audience that mostly engages through likes.
Sixt's recent cadence works out to about 3 posts per week.
Sixt keeps its following list short (362) relative to 242.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,400–$6,300
Based on 242.2K followers and a 7.02% engagement rate, a single sponsored post by Sixt is worth an estimated $3,400–$6,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Automotive
| Metric | Sixt | Cohort median |
|---|---|---|
| Engagement rate | 7.02% | 0.92% |
| Average likes | 16,773 | 1,974 |
| Average comments | 239 | 53 |
| Posts per week | 3.37 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Sixt is a verified travel brand on Instagram, with 242.2K followers.
Sixt has 242,196 followers on Instagram (242.2K) as of Jul 10, 2026.
Sixt's engagement rate is 7.02%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Sixt average 16,773 likes and 239 comments.
Sixt posts about 3 times per week on average.
Sixt is registered as a business account on Instagram and is verified.
Sixt is categorized as a travel and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,133 posts.
Yes. Sixt carries the blue verified badge on Instagram.
A sponsored post from Sixt is estimated at $3,400 to $6,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,133
239
Posts / Week
3.37
Growth Score
100 / 100
Follower Ratio
669.0×
Engagement
0.32%