@simplymomtales
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Reaching 105.9K followers on Instagram, Amber Rathi - Lifestyle and mom influencer| UGC creator is a verified Lifestyle brand. Content spans lifestyle and parenting. The account has published 1,704 posts, currently less than one post a week. Engagement runs at 0.25%, or about 191 likes and 78 comments per post.
With 105.9K followers across 1,704 posts, Simplymomtales is one of the Lifestyle accounts tracked in the InstME index.
Against 826 Lifestyle accounts with 100K–1M followers in the InstME index, Simplymomtales's 0.25% engagement rate lands in the bottom quarter (median: 2.99%).
The like-to-comment split is roughly 2 to one, indicating an unusually discussion-heavy audience.
Simplymomtales keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$370–$690
Based on 105.9K followers and a 0.25% engagement rate, a single sponsored post by Simplymomtales is worth an estimated $370–$690. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Parenting
| Metric | Simplymomtales | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 2.99% |
| Average likes | 191 | 7,188 |
| Average comments | 78 | 111 |
| Posts per week | 0.73 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Amber Rathi - Lifestyle and mom influencer| UGC creator is a verified lifestyle brand on Instagram, with 105.9K followers.
Amber Rathi - Lifestyle and mom influencer| UGC creator posts on Instagram as @simplymomtales.
Amber Rathi - Lifestyle and mom influencer| UGC creator has 105,885 followers on Instagram (105.9K) as of Sep 9, 2026.
Amber Rathi - Lifestyle and mom influencer| UGC creator's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Amber Rathi - Lifestyle and mom influencer| UGC creator average 191 likes and 78 comments.
Amber Rathi - Lifestyle and mom influencer| UGC creator posts less than once a week on average.
Avg Comments
78
313.9K
Engagement
0%
Amber Rathi - Lifestyle and mom influencer| UGC creator is registered as a business account on Instagram and is verified.
Amber Rathi - Lifestyle and mom influencer| UGC creator is categorized as a lifestyle and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,704 posts.
Yes. Amber Rathi - Lifestyle and mom influencer| UGC creator carries the blue verified badge on Instagram.
A sponsored post from Amber Rathi - Lifestyle and mom influencer| UGC creator is estimated at $370 to $690. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.