Followers
47.6K
Following
696
Total Posts
Engagement Rate
8.09%
Avg Likes
3,837
Avg Comments
Simple Heart Company® • Cool Mom Merch is a verified Parenting brand, with 47.6K followers on Instagram. Simple Heart Company® • Cool Mom Merch has shared 2,341 posts to date, currently less than one post a week. Engagement runs at 8.09%, or about 3,837 likes and 13 comments per post.
Tracked in the InstME index, Simpleheartco is a Parenting account with 47.6K followers and a back catalogue of 2,341 posts.
Against 2,913 Parenting accounts with 10K–100K followers in the InstME index, Simpleheartco's 8.09% engagement rate lands in the top quarter (median: 1.08%).
At one comment per 297 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Simpleheartco has kept to less than one post per week.
Simpleheartco scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$670–$1,200
Based on 47.6K followers and a 8.09% engagement rate, a single sponsored post by Simpleheartco is worth an estimated $670–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Simpleheartco | Cohort median |
|---|---|---|
| Engagement rate | 8.09% | 1.08% |
| Average likes | 3,837 | 275 |
| Average comments | 13 | 15 |
| Posts per week | 0.07 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Simple Heart Company® • Cool Mom Merch is a verified parenting brand on Instagram, with 47.6K followers.
Simple Heart Company® • Cool Mom Merch posts on Instagram as @simpleheartco.
Simple Heart Company® • Cool Mom Merch has 47,582 followers on Instagram (47.6K) as of Apr 27, 2026.
Simple Heart Company® • Cool Mom Merch's engagement rate is 8.09%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.08%) for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Simple Heart Company® • Cool Mom Merch average 3,837 likes and 13 comments.
Simple Heart Company® • Cool Mom Merch posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Simple Heart Company® • Cool Mom Merch's followers are low-quality or inactive, giving an audience-quality score of 100/100.
2,341
13
Posts / Week
0.07
Growth Score
100 / 100
ER Rank
Top 17%
Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Engagement
0.08%
Simple Heart Company® • Cool Mom Merch is registered as a business account on Instagram and is verified.
Simple Heart Company® • Cool Mom Merch is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 2,341 posts.
Yes. Simple Heart Company® • Cool Mom Merch carries the blue verified badge on Instagram.
A sponsored post from Simple Heart Company® • Cool Mom Merch is estimated at $670 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
