Followers
73.8K
Following
68
Total Posts
Engagement Rate
0.13%
Avg Likes
96
Avg Comments
BuzzFeed Shopping is a verified Home & DIY brand. The account has built 73.8K followers on Instagram. To date BuzzFeed Shopping has posted 9,765 times, currently around 2 posts a week. Typical posts draw 96 likes and 1 comments, putting engagement at 0.13%.
Buzzfeedshopping is a Home & DIY account on Instagram with 73.8K followers and 9,765 published posts.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Buzzfeedshopping's 0.13% engagement rate is in the bottom quarter (median: 0.75%).
Comments arrive at about one per 104 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Buzzfeedshopping sits at about one post per week.
With 73.8K followers but only 68 accounts followed back, Buzzfeedshopping shows the ratio of a well-established account.
Estimated sponsored-post value
$260–$480
Based on 73.8K followers and a 0.13% engagement rate, a single sponsored post by Buzzfeedshopping is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Buzzfeedshopping | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.75% |
| Average likes | 96 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 1.71 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
BuzzFeed Shopping is a verified home & diy brand on Instagram, with 73.8K followers.
BuzzFeed Shopping posts on Instagram as @buzzfeedshopping.
BuzzFeed Shopping has 73,841 followers on Instagram (73.8K) as of Apr 23, 2026.
BuzzFeed Shopping's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by BuzzFeed Shopping average 96 likes and 1 comments.
BuzzFeed Shopping posts about 2 times per week on average.
BuzzFeed Shopping is registered as a business account on Instagram and is verified.
BuzzFeed Shopping is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 9,765 posts.
Yes. BuzzFeed Shopping carries the blue verified badge on Instagram.
9,765
1
Posts / Week
1.71
Growth Score
2.6 / 100
Follower Ratio
1085.9×
214.7K
Engagement
0.46%
A sponsored post from BuzzFeed Shopping is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
