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Outreach This Creator For FreeSIDE STORY is a Beauty brand based in United Kingdom, with 12.1K followers on Instagram. The account posts mainly around beauty and tech topics. The account has published 267 posts, currently less than one post a week. Engagement runs at 0.25%, or about 29 likes and 1 comments per post.
With 12.1K followers across 267 posts, Sidestoryparfums is one of the Beauty accounts tracked in the InstME index.
Sidestoryparfums records a 0.25% engagement rate, below the median of 0.57% for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Video posts from Sidestoryparfums average 306 views.
Sidestoryparfums's recent cadence works out to less than one post per week.
InstME's checks rate Sidestoryparfums's audience 70/100, flagging roughly 25% as low-quality or inactive, a solid result.
Sidestoryparfums keeps its following list short (1) relative to 12.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$42–$79
Based on 12.1K followers and a 0.25% engagement rate, a single sponsored post by Sidestoryparfums is worth an estimated $42–$79. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sidestoryparfums | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.57% |
| Average likes | 29 | 134 |
| Average comments | 1 | 12 |
| Posts per week | 0.1 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sidestoryparfums | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.37% |
| Average likes | 29 | 83 |
| Average comments | 1 | 9 |
| Posts per week | 0.1 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
SIDE STORY is a beauty brand based in United Kingdom on Instagram, with 12.1K followers.
SIDE STORY posts on Instagram as @sidestoryparfums.
SIDE STORY has 12,127 followers on Instagram (12.1K) as of Jul 16, 2026.
SIDE STORY's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by SIDE STORY average 29 likes and 1 comments.
SIDE STORY posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of SIDE STORY's followers are low-quality or inactive, giving an audience-quality score of 70/100.
SIDE STORY is registered as a business account on Instagram.
SIDE STORY is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 267 posts.
Total Posts
267
Avg Comments
1
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
33.7K
Engagement
0.01%
SIDE STORY's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from SIDE STORY is estimated at $42 to $79. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
