On Instagram, Shoulder is a verified business account with an audience of 1.1M. To date Shoulder has posted 1,242 times, currently around 8 posts a week. Posts average 443 likes and 9 comments, an engagement rate of 0.04%.
On Instagram, Shoulder runs a business account that has published 1,242 posts and gathered 1.1M followers.
A post from Shoulder usually lands 443 likes and 9 comments, near one interaction for every 2,362 followers.
The like-to-comment split is roughly 48 to one, indicating a healthy amount of conversation.
Over recent weeks, Shoulder has published about 8 posts per week, more than one per day.
InstME estimates 10% of Shoulder's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Shoulder follows only 4 accounts while being followed by 1.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,700–$6,900
Based on 1.1M followers and a 0.04% engagement rate, a single sponsored post by Shoulder is worth an estimated $3,700–$6,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Shoulder | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 443 | 25,711 |
| Average comments | 9 | 376 |
| Posts per week | 7.64 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Shoulder is a verified Instagram brand on Instagram, with 1.1M followers.
Shoulder has 1,068,435 followers on Instagram (1.1M) as of Jul 14, 2026.
Shoulder's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Shoulder average 443 likes and 9 comments.
Shoulder posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 10% of Shoulder's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Shoulder is registered as a business account on Instagram and is verified.
Yes. Shoulder carries the blue verified badge on Instagram.
Total Posts
1,242
Avg Comments
9
Engagement
11.4%
A sponsored post from Shoulder is estimated at $3,700 to $6,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
