Vogue Approved ✨ Innovative Beauty Products for Every Diva💄 Shop Global: @didibeautyco Shop Local: @houseoftara_intl Be a Didi Diva: @thedididivas
Outreach This Creator For FreeFollowers
23.7K
Following
949
Total Posts
Engagement Rate
0.2%
Avg Likes
40
Avg Comments
Didi Beauty Co is a Beauty creator, with 23.7K followers on Instagram. The account has published 2,135 posts, currently less than one post a week. Typical posts draw 40 likes and 8 comments, putting engagement at 0.2%.
Shopdidibeautyco operates a Beauty account on Instagram, pairing 23.7K followers with 2,135 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Shopdidibeautyco's 0.2% engagement rate lands below the median of 0.57%.
The like-to-comment split is roughly 5 to one, indicating an unusually discussion-heavy audience.
In recent weeks Shopdidibeautyco has kept to less than one post per week.
Quality checks give Shopdidibeautyco 70/100; around 25% of the audience appears low-quality or inactive, a solid result.
Estimated sponsored-post value
$83–$150
Based on 23.7K followers and a 0.2% engagement rate, a single sponsored post by Shopdidibeautyco is worth an estimated $83–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Shopdidibeautyco | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.57% |
| Average likes | 40 | 134 |
| Average comments | 8 | 12 |
| Posts per week | 0.29 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 27, 2026
Didi Beauty Co is a beauty creator on Instagram, with 23.7K followers.
Didi Beauty Co posts on Instagram as @shopdidibeautyco.
Didi Beauty Co has 23,712 followers on Instagram (23.7K) as of Apr 27, 2026.
Didi Beauty Co's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Didi Beauty Co average 40 likes and 8 comments.
Didi Beauty Co posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Didi Beauty Co's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Didi Beauty Co is registered as a creator account on Instagram.
Didi Beauty Co is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,135 posts.
2,135
8
Posts / Week
0.29
Growth Score
4 / 100
ER Rank
13th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
4.57%
A sponsored post from Didi Beauty Co is estimated at $83 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
