Your daily destination for style inspo & discovery 🛍️ The latest men’s looks ➡️
Followers
1.4M
Following
828
Total Posts
Engagement Rate
0.03%
Avg Likes
381
Avg Comments
Shopbop runs a verified Fashion brand account with 1.4M followers on Instagram. Its posts sit across fashion and travel. To date Shopbop has posted 11,308 times, currently around 16 posts a week. Engagement runs at 0.03%, or about 381 likes and 20 comments per post.
Shopbop is a Fashion account on Instagram with 1.4M followers and 11,308 published posts.
Benchmarked against 424 Fashion accounts with over 1M followers, Shopbop posts a 0.03% engagement rate that is in the bottom quarter (median: 0.52%).
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Shopbop maintains a rhythm of about 16 posts per week, more than one per day.
With 1.4M followers but only 828 accounts followed back, Shopbop shows the ratio of a well-established account.
Estimated sponsored-post value
$4,800–$8,800
Based on 1.4M followers and a 0.03% engagement rate, a single sponsored post by Shopbop is worth an estimated $4,800–$8,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Travel
| Metric | Shopbop | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.52% |
| Average likes | 381 | 9,959 |
| Average comments | 20 | 187 |
| Posts per week | 16.46 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Shopbop is a verified fashion brand on Instagram, with 1.4M followers.
Shopbop has 1,358,240 followers on Instagram (1.4M) as of Jul 15, 2026.
Shopbop's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Shopbop average 381 likes and 20 comments.
Shopbop posts about 16 times per week on average.
Shopbop is registered as a business account on Instagram and is verified.
Shopbop is categorized as a fashion and travel account in the InstME index, based on the profile's bio and Instagram category across 11,308 posts.
Yes. Shopbop carries the blue verified badge on Instagram.
A sponsored post from Shopbop is estimated at $4,800 to $8,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
11,308
20
Posts / Week
16.46
Growth Score
0.6 / 100
Follower Ratio
1640.4×
Engagement
0%
