@
BrandClothing Store
Fashion Retailer
Audience
Browse top profilesFollowers
34.2M
Following
500
Total Posts
Engagement & Performance
Engagement Rate
2.2%
Avg Likes
526,680
Avg Comments
What the numbers say about @shein_official
@shein_official has built an audience of 34.2M followers on Instagram over 100 posts as a Fashion account.
Compared with 236 other Fashion accounts with over 1M followers in the InstME index, @shein_official's 2.2% engagement rate is in the top quarter (median: 0.51%).
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Video posts from @shein_official average 3.8M views.
Recent posting activity averages about 5 posts per week.
Audience-quality analysis puts @shein_official at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 500 others against 34.2M followers — a ratio typical of established creators and brands.
@shein_official vs similar accounts
| Metric | @shein_official | Cohort median |
|---|---|---|
| Engagement rate | 2.2% | 0.51% |
| Average likes | 526,680 | 10,141 |
| Average comments | 225,720 | 180 |
| Posts per week | 5 | 2.79 |
Median values from 236 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Mar 22, 2026
How @shein_official's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @shein_official: (526,680 avg likes + 225,720 avg comments) ÷ 34,200,000 followers × 100 ≈ 2.2%.
Frequently asked questions about @shein_official
How many followers does @shein_official have?
@shein_official has 34,200,000 followers on Instagram (34.2M) as of Mar 22, 2026.
What is @shein_official's engagement rate?
@shein_official's engagement rate is 2.2%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.51%) for Fashion accounts with over 1M followers in the InstME index.
How many likes does @shein_official average per post?
Posts by @shein_official average 526,680 likes and 225,720 comments.
How often does @shein_official post on Instagram?
@shein_official posts about 5 times per week on average.
Does @shein_official have fake followers?
InstME's audience-quality analysis estimates about 0% of @shein_official's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Is @shein_official a business or creator account?
@shein_official is registered as a business account on Instagram and is verified.
