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On Instagram, AU.SHEIN.COM is a verified Fashion brand with an audience of 419.7K. The account has published 10,382 posts, currently less than one post a week. Engagement runs at 0.05%, or about 208 likes and 4 comments per post.
With 419.7K followers across 10,382 posts, Shein_au is one of the Fashion accounts tracked in the InstME index.
Shein_au records a 0.05% engagement rate, in the bottom quarter (median: 0.86%) for the 2,126 Fashion accounts with 100K–1M followers tracked in the InstME index.
For roughly every 47 likes there is one comment, a healthy amount of conversation.
Shein_au currently publishes less than one post per week.
Shein_au keeps its following list short (139) relative to 419.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,700
Based on 419.7K followers and a 0.05% engagement rate, a single sponsored post by Shein_au is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Shein_au | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.86% |
| Average likes | 208 | 1,969 |
| Average comments | 4 | 58 |
| Posts per week | 0.65 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
AU.SHEIN.COM is a verified fashion brand on Instagram, with 419.7K followers.
AU.SHEIN.COM posts on Instagram as @shein_au.
AU.SHEIN.COM has 419,684 followers on Instagram (419.7K) as of Sep 7, 2026.
AU.SHEIN.COM's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by AU.SHEIN.COM average 208 likes and 4 comments.
AU.SHEIN.COM posts less than once a week on average.
AU.SHEIN.COM is registered as a business account on Instagram and is verified.
AU.SHEIN.COM is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 10,382 posts.
Yes. AU.SHEIN.COM carries the blue verified badge on Instagram.
Total Posts
10,382
Avg Comments
4
Engagement
0.26%
A sponsored post from AU.SHEIN.COM is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
