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578.3K
Following
518
Total Posts
Engagement Rate
0.05%
Avg Likes
262
Avg Comments
Serious Eats runs a verified Food brand account with 578.3K followers on Instagram. The account has published 8,882 posts, currently around 3 posts a week. Posts average 262 likes and 8 comments, an engagement rate of 0.05%.
Seriouseats is a Food account whose 8,882 posts have grown a following of 578.3K on Instagram.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Seriouseats's 0.05% engagement rate is in the bottom quarter (median: 0.74%).
Roughly one in 35 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
With 578.3K followers but only 518 accounts followed back, Seriouseats shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,800
Based on 578.3K followers and a 0.05% engagement rate, a single sponsored post by Seriouseats is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Seriouseats | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.74% |
| Average likes | 262 | 1,665 |
| Average comments | 8 | 54 |
| Posts per week | 2.56 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Serious Eats is a verified food brand on Instagram, with 578.3K followers.
Serious Eats posts on Instagram as @seriouseats.
Serious Eats has 578,316 followers on Instagram (578.3K) as of Apr 24, 2026.
Serious Eats's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Serious Eats average 262 likes and 8 comments.
Serious Eats posts about 3 times per week on average.
Serious Eats is registered as a business account on Instagram and is verified.
Serious Eats is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 8,882 posts.
Yes. Serious Eats carries the blue verified badge on Instagram.
8,882
8
Posts / Week
2.56
Growth Score
1 / 100
Follower Ratio
1116.4×
Engagement
0.11%
A sponsored post from Serious Eats is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
