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Outreach This Creator For FreeSerious Eats runs a verified Food brand account with 578.3K followers on Instagram. The account has published 8,882 posts, currently around 3 posts a week. Posts average 262 likes and 8 comments, an engagement rate of 0.05%.
Seriouseats is a Food account whose 8,882 posts have grown a following of 578.3K on Instagram.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Seriouseats's 0.05% engagement rate is in the bottom quarter (median: 0.74%).
Roughly one in 35 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
With 578.3K followers but only 518 accounts followed back, Seriouseats shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,800
Based on 578.3K followers and a 0.05% engagement rate, a single sponsored post by Seriouseats is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Seriouseats | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.74% |
| Average likes | 262 | 1,665 |
| Average comments | 8 | 54 |
| Posts per week | 2.56 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Serious Eats is a verified food brand on Instagram, with 578.3K followers.
Serious Eats posts on Instagram as @seriouseats.
Serious Eats has 578,316 followers on Instagram (578.3K) as of Apr 24, 2026.
Serious Eats's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Serious Eats average 262 likes and 8 comments.
Serious Eats posts about 3 times per week on average.
Serious Eats is registered as a business account on Instagram and is verified.
Serious Eats is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 8,882 posts.
Yes. Serious Eats carries the blue verified badge on Instagram.
Total Posts
8,882
Avg Comments
8
Engagement
3.24%
A sponsored post from Serious Eats is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
