Makeup artist and founder of @lebasebeauty Sydney + Brisbane
Serena Wyllie runs a verified Beauty creator account with 171.6K followers on Instagram. The account posts mainly around beauty and music topics. The account has published 589 posts, currently less than one post a week. Typical posts draw 382 likes and 32 comments, putting engagement at 0.24%.
Serenawylliemakeup is a Beauty account whose 589 posts have grown a following of 171.6K on Instagram.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Serenawylliemakeup's 0.24% engagement rate is below the median of 0.47%.
One comment lands for every 12 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Serenawylliemakeup sits at less than one post per week.
With 171.6K followers but only 1,009 accounts followed back, Serenawylliemakeup shows the ratio of a well-established account.
Estimated sponsored-post value
$600–$1,100
Based on 171.6K followers and a 0.24% engagement rate, a single sponsored post by Serenawylliemakeup is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
| Metric | Serenawylliemakeup | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.47% |
| Average likes | 382 | 1,059 |
| Average comments | 32 | 46 |
| Posts per week | 0.07 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Serena Wyllie is a verified beauty creator on Instagram, with 171.6K followers.
Serena Wyllie posts on Instagram as @serenawylliemakeup.
Serena Wyllie has 171,577 followers on Instagram (171.6K) as of Sep 2, 2026.
Serena Wyllie's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Serena Wyllie average 382 likes and 32 comments.
Serena Wyllie posts less than once a week on average.
Serena Wyllie is registered as a creator account on Instagram and is verified.
Serena Wyllie is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 589 posts.
Yes. Serena Wyllie carries the blue verified badge on Instagram.
Total Posts
589
Avg Comments
32
Engagement
1.7%
A sponsored post from Serena Wyllie is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
