🏴 Discover the magic of Scotland Ancient castles, beautiful landscapes, rich history, captivating events and a warm welcome 🥃
Followers
318.1K
Following
711
Total Posts
Engagement Rate
13.74%
Avg Likes
43,516
Avg Comments
On Instagram, Scotland is a verified business account based in United Kingdom with an audience of 318.1K. Scotland has shared 711 posts to date, currently less than one post a week. Posts average 43,516 likes and 175 comments, an engagement rate of 13.74%.
With 318.1K followers across 711 posts, Scotland is one of the business accounts tracked in the InstME index.
For accounts with 100K–1M followers, Scotland's 13.74% engagement rate reads as in the top 7% in the InstME index.
The like-to-comment split is roughly 248 to one, indicating an audience that mostly engages through likes.
Scotland's recent cadence works out to less than one post per week.
Scotland scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Scotland keeps its following list short (711) relative to 318.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,500–$8,300
Based on 318.1K followers and a 13.74% engagement rate, a single sponsored post by Scotland is worth an estimated $4,500–$8,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Scotland | Cohort median |
|---|---|---|
| Engagement rate | 13.74% | 1.25% |
| Average likes | 43,516 | 2,985 |
| Average comments | 175 | 73 |
| Posts per week | 0.12 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Scotland | Cohort median |
|---|---|---|
| Engagement rate | 13.74% | 0.72% |
| Average likes | 43,516 | 1,651 |
| Average comments | 175 | 45 |
| Posts per week | 0.12 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Scotland is a verified Instagram brand based in United Kingdom on Instagram, with 318.1K followers.
Scotland has 318,086 followers on Instagram (318.1K) as of Jul 12, 2026.
Scotland's engagement rate is 13.74%, calculated from average likes and comments per post relative to followers.
Posts by Scotland average 43,516 likes and 175 comments.
Scotland posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Scotland's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Scotland is registered as a business account on Instagram and is verified.
Scotland's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Scotland carries the blue verified badge on Instagram.
711
175
Posts / Week
0.12
Growth Score
100 / 100
ER Rank
Top 7%
Engagement
0.15%
A sponsored post from Scotland is estimated at $4,500 to $8,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
