Celebrating creative excellence in design & advertising. Supporting emerging creatives on @newblood_dandad ✏️ Explore the D&AD Awards 2026 winners ⬇️
Followers
365K
Following
1.1K
Total Posts
Engagement Rate
0.11%
Avg Likes
386
Avg Comments
On Instagram, D&AD is a verified Travel brand based in United Kingdom with an audience of 365K. Its posts sit across travel and parenting. To date D&AD has posted 3,706 times, currently around 1 post a week. Engagement runs at 0.11%, or about 386 likes and 7 comments per post.
D_and_ad's Instagram presence spans 3,706 posts and 365K followers, profiling it as a Travel account.
For Travel accounts with 100K–1M followers, D_and_ad's 0.11% engagement rate is in the bottom quarter (median: 0.92%), a read from 977 accounts in the InstME index.
For roughly every 57 likes there is one comment, a healthy amount of conversation.
D_and_ad's recent cadence works out to about one post per week.
D_and_ad follows only 1,096 accounts while being followed by 365K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,400
Based on 365K followers and a 0.11% engagement rate, a single sponsored post by D_and_ad is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | D_and_ad | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.92% |
| Average likes | 386 | 1,974 |
| Average comments | 7 | 53 |
| Posts per week | 1.01 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | D_and_ad | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.8% |
| Average likes | 386 | 2,832 |
| Average comments | 7 | 65 |
| Posts per week | 1.01 | 0.54 |
Median values from 30 Travel accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
D&AD is a verified travel brand based in United Kingdom on Instagram, with 365K followers.
D&AD posts on Instagram as @d_and_ad.
D&AD has 365,014 followers on Instagram (365K) as of Jul 9, 2026.
D&AD's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by D&AD average 386 likes and 7 comments.
D&AD posts about 1 time per week on average.
D&AD is registered as a business account on Instagram and is verified.
D&AD is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 3,706 posts.
D&AD's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,706
7
Posts / Week
1.01
Growth Score
2.2 / 100
Follower Ratio
333.0×
360K
Engagement
20.93%
Yes. D&AD carries the blue verified badge on Instagram.
A sponsored post from D&AD is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
