Luxury fashion and lifestyle from the South China Morning Post.
Followers
28.1K
Following
507
Total Posts
Engagement Rate
6.13%
Avg Likes
1,646
Avg Comments
STYLE by SCMP is a verified Fashion brand on Instagram based in Hong Kong, tracked in the InstME index with 28.1K followers. Content spans fashion and lifestyle. To date STYLE by SCMP has posted 6,007 times, currently around 14 posts a week. Posts average 1,646 likes and 76 comments, an engagement rate of 6.13%.
Counting 28.1K followers and 6,007 posts, Scmp_style sits in the InstME index as a Fashion account.
Benchmarked against 7,395 Fashion accounts with 10K–100K followers, Scmp_style posts a 6.13% engagement rate that is in the top quarter (median: 1.09%).
Comments arrive at about one per 22 likes, a sign of a healthy amount of conversation.
Scmp_style maintains a rhythm of about 14 posts per week, more than one per day.
Audience-quality analysis puts Scmp_style at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$390–$730
Based on 28.1K followers and a 6.13% engagement rate, a single sponsored post by Scmp_style is worth an estimated $390–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Scmp_style | Cohort median |
|---|---|---|
| Engagement rate | 6.13% | 1.09% |
| Average likes | 1,646 | 243 |
| Average comments | 76 | 19 |
| Posts per week | 13.71 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Scmp_style | Cohort median |
|---|---|---|
| Engagement rate | 6.13% | 0.96% |
| Average likes | 1,646 | 275 |
| Average comments | 76 | 6 |
| Posts per week | 13.71 | 0.76 |
Median values from 119 accounts in Hong Kong with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
STYLE by SCMP is a verified fashion brand based in Hong Kong on Instagram, with 28.1K followers.
STYLE by SCMP posts on Instagram as @scmp_style.
STYLE by SCMP has 28,079 followers on Instagram (28.1K) as of Jul 15, 2026.
STYLE by SCMP's engagement rate is 6.13%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by STYLE by SCMP average 1,646 likes and 76 comments.
STYLE by SCMP posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 0% of STYLE by SCMP's followers are low-quality or inactive, giving an audience-quality score of 100/100.
STYLE by SCMP is registered as a business account on Instagram and is verified.
STYLE by SCMP is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 6,007 posts.
6,007
76
Posts / Week
13.71
Growth Score
100 / 100
ER Rank
48th
Predominantly women · mostly 18–34
Typical for Fashion creators in Hong Kong, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
Engagement
0.26%
STYLE by SCMP's profile places the account in Hong Kong. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. STYLE by SCMP carries the blue verified badge on Instagram.
A sponsored post from STYLE by SCMP is estimated at $390 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
