@
Brand
FOR EVERY YOU. Share your hair moments with #hairbyschwarzkopf and tag @schwarzkopf to be part of our inspiring community 🖤
Audience
Browse top profilesFollowers
274.8K
Following
242
Total Posts
Engagement & Performance
Engagement Rate
0.06%
Avg Likes
138
Avg Comments
What the numbers say about @schwarzkopf
With 274.8K followers across 384 posts, @schwarzkopf is one of the Beauty accounts tracked in the InstME index.
@schwarzkopf has an engagement rate of 0.06%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers, based on 700 accounts in the InstME index.
Followers leave about one comment for every 7 likes — an unusually discussion-heavy audience.
@schwarzkopf currently publishes about 4 posts per week.
The account follows just 242 others against 274.8K followers — a ratio typical of established creators and brands.
@schwarzkopf vs similar accounts
| Metric | @schwarzkopf | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.57% |
| Average likes | 138 | 1,261 |
| Average comments | 20 | 53 |
| Posts per week | 3.82 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @schwarzkopf's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @schwarzkopf: (138 avg likes + 20 avg comments) ÷ 274,820 followers × 100 ≈ 0.06%.
Frequently asked questions about @schwarzkopf
How many followers does @schwarzkopf have?
@schwarzkopf has 274,820 followers on Instagram (274.8K) as of Jul 9, 2026.
What is @schwarzkopf's engagement rate?
@schwarzkopf's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers in the InstME index.
How many likes does @schwarzkopf average per post?
Posts by @schwarzkopf average 138 likes and 20 comments.
How often does @schwarzkopf post on Instagram?
@schwarzkopf posts about 4 times per week on average.
Is @schwarzkopf a business or creator account?
@schwarzkopf is registered as a business account on Instagram and is verified.
