FOR EVERY YOU. Share your hair moments with #hairbyschwarzkopf and tag to be part of our inspiring community 🖤
Followers
274.8K
Following
242
Total Posts
Engagement Rate
0.06%
Avg Likes
138
Avg Comments
On Instagram, Schwarzkopf International is a verified Beauty brand with an audience of 274.8K. Content spans beauty and tech. The account has published 384 posts, currently around 4 posts a week. Posts average 138 likes and 20 comments, an engagement rate of 0.06%.
Schwarzkopf's Instagram presence spans 384 posts and 274.8K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Schwarzkopf's 0.06% engagement rate is in the bottom quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
At one comment per 7 likes, the ratio points to an unusually discussion-heavy audience.
Schwarzkopf's recent cadence works out to about 4 posts per week.
Schwarzkopf follows only 242 accounts while being followed by 274.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$960–$1,800
Based on 274.8K followers and a 0.06% engagement rate, a single sponsored post by Schwarzkopf is worth an estimated $960–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Schwarzkopf | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.47% |
| Average likes | 138 | 1,059 |
| Average comments | 20 | 46 |
| Posts per week | 3.82 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Schwarzkopf International is a verified beauty brand on Instagram, with 274.8K followers.
Schwarzkopf International posts on Instagram as @schwarzkopf.
Schwarzkopf International has 274,820 followers on Instagram (274.8K) as of Jul 9, 2026.
Schwarzkopf International's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Schwarzkopf International average 138 likes and 20 comments.
Schwarzkopf International posts about 4 times per week on average.
Schwarzkopf International is registered as a business account on Instagram and is verified.
Schwarzkopf International is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 384 posts.
384
20
Posts / Week
3.82
Growth Score
1.2 / 100
Follower Ratio
1135.6×
Engagement
4.07%
Yes. Schwarzkopf International carries the blue verified badge on Instagram.
A sponsored post from Schwarzkopf International is estimated at $960 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
