On a mission to sharpen your passion for cooking and grilling. Designing modern 100% German Steel knives, BBQ tools and storage solutions since 2010.
Outreach This Creator For FreeFollowers
18.4K
Following
1.1K
Total Posts
Engagement Rate
1.34%
Avg Likes
55
Avg Comments
Reaching 18.4K followers on Instagram, Schmidt Brothers® Cutlery is a Food creator based in United States. The account has published 795 posts, currently less than one post a week. Typical posts draw 55 likes and 192 comments, putting engagement at 1.34%.
Schmidtbros's Instagram presence spans 795 posts and 18.4K followers, profiling it as a Food account.
For Food accounts with 10K–100K followers, Schmidtbros's 1.34% engagement rate is above the median of 0.75%, a read from 7,981 accounts in the InstME index.
Schmidtbros's recent cadence works out to less than one post per week.
InstME's checks rate Schmidtbros's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$86–$160
Based on 18.4K followers and a 1.34% engagement rate, a single sponsored post by Schmidtbros is worth an estimated $86–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Schmidtbros | Cohort median |
|---|---|---|
| Engagement rate | 1.34% | 0.75% |
| Average likes | 55 | 177 |
| Average comments | 192 | 10 |
| Posts per week | 0.86 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Schmidtbros | Cohort median |
|---|---|---|
| Engagement rate | 1.34% | 0.68% |
| Average likes | 55 | 140 |
| Average comments | 192 | 8 |
| Posts per week | 0.86 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Schmidt Brothers® Cutlery is a food creator based in United States on Instagram, with 18.4K followers.
Schmidt Brothers® Cutlery posts on Instagram as @schmidtbros.
Schmidt Brothers® Cutlery has 18,433 followers on Instagram (18.4K) as of Jul 15, 2026.
Schmidt Brothers® Cutlery's engagement rate is 1.34%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Schmidt Brothers® Cutlery average 55 likes and 192 comments.
Schmidt Brothers® Cutlery posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Schmidt Brothers® Cutlery's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Schmidt Brothers® Cutlery is registered as a creator account on Instagram.
795
192
Posts / Week
0.86
Growth Score
26.8 / 100
ER Rank
Top 46%
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.03%
Schmidt Brothers® Cutlery is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 795 posts.
Schmidt Brothers® Cutlery's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Schmidt Brothers® Cutlery is estimated at $86 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
