Inspiration for all things sports, adventure and life. Tag @scheelssports and to be featured on our page. 🏕⛷🏂🚴♀️🏌️♂️🏒⚾️🏈🏀🚣🏼♀️🏃♀️
Followers
248.5K
Following
1.2K
Total Posts
Engagement Rate
0.54%
Avg Likes
1,111
Avg Comments
On Instagram, SCHEELS is a verified Travel brand with an audience of 248.5K. SCHEELS has shared 3,061 posts to date, currently around 5 posts a week. Engagement runs at 0.54%, or about 1,111 likes and 218 comments per post.
On Instagram, Scheelssports runs a Travel account that has published 3,061 posts and gathered 248.5K followers.
For Travel accounts with 100K–1M followers, Scheelssports's 0.54% engagement rate is below the median of 0.92%, a read from 977 accounts in the InstME index.
At one comment per 5 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Scheelssports has published about 5 posts per week.
InstME's audience-quality checks score Scheelssports at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Scheelssports follows only 1,224 accounts while being followed by 248.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$870–$1,600
Based on 248.5K followers and a 0.54% engagement rate, a single sponsored post by Scheelssports is worth an estimated $870–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Scheelssports | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 0.92% |
| Average likes | 1,111 | 1,974 |
| Average comments | 218 | 53 |
| Posts per week | 4.97 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
SCHEELS is a verified travel brand on Instagram, with 248.5K followers.
SCHEELS posts on Instagram as @scheelssports.
SCHEELS has 248,470 followers on Instagram (248.5K) as of Apr 27, 2026.
SCHEELS's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by SCHEELS average 1,111 likes and 218 comments.
SCHEELS posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of SCHEELS's followers are low-quality or inactive, giving an audience-quality score of 100/100.
SCHEELS is registered as a business account on Instagram and is verified.
SCHEELS is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,061 posts.
3,061
218
Posts / Week
4.97
Growth Score
10.8 / 100
ER Rank
35th
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0.57%
Yes. SCHEELS carries the blue verified badge on Instagram.
A sponsored post from SCHEELS is estimated at $870 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
