@sassymelbourne
Explore Beauty Creators☁️ Melbourne, Aus 🫶🏻 Food | Travel | Beauty | Fashion 👩💻 Makeup & skincare girl in a tech world ✨ 💌
Outreach This Creator For FreeOn Instagram, Sweety | Lifestyle and Beauty Creator AU 🇦🇺 is a Beauty creator based in Australia with an audience of 10.7K. Content spans beauty and lifestyle. To date Sweety | Lifestyle and Beauty Creator AU 🇦🇺 has posted 89 times, currently around 1 post a week. Posts average 239 likes and 24 comments, an engagement rate of 2.45%.
Tracked in the InstME index, Sassymelbourne is a Beauty account with 10.7K followers and a back catalogue of 89 posts.
Sassymelbourne records a 2.45% engagement rate, in the top quarter (median: 0.57%) for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Sassymelbourne currently publishes about one post per week.
InstME estimates 5% of Sassymelbourne's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$92–$170
Based on 10.7K followers and a 2.45% engagement rate, a single sponsored post by Sassymelbourne is worth an estimated $92–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sassymelbourne | Cohort median |
|---|---|---|
| Engagement rate | 2.45% | 0.57% |
| Average likes | 239 | 134 |
| Average comments | 24 | 12 |
| Posts per week | 1.34 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sassymelbourne | Cohort median |
|---|---|---|
| Engagement rate | 2.45% | 0.35% |
| Average likes | 239 | 79 |
| Average comments | 24 | 8 |
| Posts per week | 1.34 | 1.1 |
Median values from 83 Beauty accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Sweety | Lifestyle and Beauty Creator AU 🇦🇺 is a beauty creator based in Australia on Instagram, with 10.7K followers.
Sweety | Lifestyle and Beauty Creator AU 🇦🇺 posts on Instagram as @sassymelbourne.
Sweety | Lifestyle and Beauty Creator AU 🇦🇺 has 10,747 followers on Instagram (10.7K) as of Sep 6, 2026.
Sweety | Lifestyle and Beauty Creator AU 🇦🇺's engagement rate is 2.45%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Sweety | Lifestyle and Beauty Creator AU 🇦🇺 average 239 likes and 24 comments.
Sweety | Lifestyle and Beauty Creator AU 🇦🇺 posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Sweety | Lifestyle and Beauty Creator AU 🇦🇺's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
89
Avg Comments
24
Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Lifestyle
Engagement
0.3%
Sweety | Lifestyle and Beauty Creator AU 🇦🇺 is registered as a creator account on Instagram.
Sweety | Lifestyle and Beauty Creator AU 🇦🇺 is categorized as a beauty and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 89 posts.
Sweety | Lifestyle and Beauty Creator AU 🇦🇺's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Sweety | Lifestyle and Beauty Creator AU 🇦🇺 is estimated at $92 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
