🌮 Sharing the best local San Diego food and things to do in the city 🌯 In search of SD Mexican food 📬 DM for collabs
Brad McMichael is a verified Food creator on Instagram, tracked in the InstME index with 14.3K followers. The account posts mainly around food and lifestyle topics. The account has published 214 posts, currently less than one post a week. Posts average 2,552 likes and 64 comments, an engagement rate of 18.3%.
Sandiegofoodieguy has built an audience of 14.3K followers on Instagram over 214 posts as a Food account.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Sandiegofoodieguy's 18.3% engagement rate comes in in the top quarter (median: 0.75%).
Comments arrive at about one per 40 likes, a sign of a healthy amount of conversation.
Posting frequency for Sandiegofoodieguy sits at less than one post per week.
On audience quality, Sandiegofoodieguy lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$200–$370
Based on 14.3K followers and a 18.3% engagement rate, a single sponsored post by Sandiegofoodieguy is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sandiegofoodieguy | Cohort median |
|---|---|---|
| Engagement rate | 18.3% | 0.75% |
| Average likes | 2,552 | 177 |
| Average comments | 64 | 10 |
| Posts per week | 0.1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Brad McMichael is a verified food creator on Instagram, with 14.3K followers.
Brad McMichael posts on Instagram as @sandiegofoodieguy.
Brad McMichael has 14,294 followers on Instagram (14.3K) as of Jul 16, 2026.
Brad McMichael's engagement rate is 18.3%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Brad McMichael average 2,552 likes and 64 comments.
Brad McMichael posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Brad McMichael's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Brad McMichael is registered as a creator account on Instagram and is verified.
Brad McMichael is categorized as a food and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 214 posts.
Avg Comments
64
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Lifestyle
42.7K
Engagement
0%
Yes. Brad McMichael carries the blue verified badge on Instagram.
A sponsored post from Brad McMichael is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
