EVERY BODY IS WELCOME HERE. We believe bodycare is skincare. Available on saltair.com, @target &
Followers
292.4K
Following
451
Total Posts
Engagement Rate
0.14%
Avg Likes
384
Avg Comments
On Instagram, Saltair is a verified Beauty brand with an audience of 292.4K. Content spans beauty and tech. The account has published 1,043 posts, currently around 5 posts a week. Posts average 384 likes and 34 comments, an engagement rate of 0.14%.
Saltair operates a Beauty account on Instagram, pairing 292.4K followers with 1,043 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Saltair's 0.14% engagement rate lands below the median of 0.47%.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Saltair's recent cadence works out to about 5 posts per week.
InstME's checks rate Saltair's audience 88/100, flagging roughly 10% as low-quality or inactive, a strong signal of genuine reach.
Saltair keeps its following list short (451) relative to 292.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 292.4K followers and a 0.14% engagement rate, a single sponsored post by Saltair is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Saltair | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.47% |
| Average likes | 384 | 1,059 |
| Average comments | 34 | 46 |
| Posts per week | 5.28 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Saltair is a verified beauty brand on Instagram, with 292.4K followers.
Saltair has 292,357 followers on Instagram (292.4K) as of Jul 11, 2026.
Saltair's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Saltair average 384 likes and 34 comments.
Saltair posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 10% of Saltair's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Saltair is registered as a business account on Instagram and is verified.
Saltair is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,043 posts.
Yes. Saltair carries the blue verified badge on Instagram.
1,043
34
Posts / Week
5.28
Growth Score
2.8 / 100
ER Rank
14th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
27.96%
A sponsored post from Saltair is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
