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Sainsbury's runs a verified Food brand account with 396.1K followers on Instagram. Content spans food and tech. To date Sainsbury's has posted 3,493 times, currently around 8 posts a week. Posts average 493 likes and 20 comments, an engagement rate of 0.13%.
Counting 396.1K followers and 3,493 posts, Sainsburys sits in the InstME index as a Food account.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Sainsburys posts a 0.13% engagement rate that is in the bottom quarter (median: 0.74%).
Roughly one in 24 likes comes with a comment, a healthy amount of conversation.
Sainsburys's output runs to about 8 posts per week, more than one per day.
On audience quality, Sainsburys lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 396.1K followers but only 995 accounts followed back, Sainsburys shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 396.1K followers and a 0.13% engagement rate, a single sponsored post by Sainsburys is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sainsburys | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.74% |
| Average likes | 493 | 1,665 |
| Average comments | 20 | 54 |
| Posts per week | 7.73 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Sainsbury's is a verified food brand on Instagram, with 396.1K followers.
Sainsbury's posts on Instagram as @sainsburys.
Sainsbury's has 396,053 followers on Instagram (396.1K) as of Apr 27, 2026.
Sainsbury's's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Sainsbury's average 493 likes and 20 comments.
Sainsbury's posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 10% of Sainsbury's's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Sainsbury's is registered as a business account on Instagram and is verified.
Sainsbury's is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 3,493 posts.
Total Posts
3,493
Avg Comments
20
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.28%
Yes. Sainsbury's carries the blue verified badge on Instagram.
A sponsored post from Sainsbury's is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
