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Followers
396.1K
Following
995
Total Posts
Engagement Rate
0.13%
Avg Likes
493
Avg Comments
Sainsbury's runs a verified Food brand account with 396.1K followers on Instagram. Content spans food and tech. To date Sainsbury's has posted 3,493 times, currently around 8 posts a week. Posts average 493 likes and 20 comments, an engagement rate of 0.13%.
Counting 396.1K followers and 3,493 posts, Sainsburys sits in the InstME index as a Food account.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Sainsburys posts a 0.13% engagement rate that is in the bottom quarter (median: 0.74%).
Roughly one in 24 likes comes with a comment, a healthy amount of conversation.
Sainsburys's output runs to about 8 posts per week, more than one per day.
With 396.1K followers but only 995 accounts followed back, Sainsburys shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 396.1K followers and a 0.13% engagement rate, a single sponsored post by Sainsburys is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Sainsburys | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.74% |
| Average likes | 493 | 1,665 |
| Average comments | 20 | 54 |
| Posts per week | 7.73 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Sainsbury's is a verified food brand on Instagram, with 396.1K followers.
Sainsbury's posts on Instagram as @sainsburys.
Sainsbury's has 396,053 followers on Instagram (396.1K) as of Apr 27, 2026.
Sainsbury's's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Sainsbury's average 493 likes and 20 comments.
Sainsbury's posts about 8 times per week on average.
Sainsbury's is registered as a business account on Instagram and is verified.
Sainsbury's is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 3,493 posts.
Yes. Sainsbury's carries the blue verified badge on Instagram.
3,493
20
Posts / Week
7.73
Growth Score
2.6 / 100
Follower Ratio
398.0×
Engagement
0%
A sponsored post from Sainsbury's is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
